low-hanging fruit

British  

noun

1. the fruit that grows low on a tree and is therefore easy to reach

2. a course of action that can be undertaken quickly and easily as part of a wider range of changes or solutions to a problem

   first pick the low-hanging fruit

3. a suitable company to buy as a straightforward investment opportunity

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Example Sentences

A 2024 Energy Department report about commercializing nuclear technologies identified uprates as a low-hanging fruit for the power industry.

From The Wall Street Journal

With Meta currently holding only a third of the addressable nonsearch ad market, Cordwell pointed to plenty of “low-hanging fruit” for expansion as the company rolls out its ad technology across more engagement surfaces on Instagram, WhatsApp and Messenger.

From MarketWatch

Rosenior has focused on addressing other low-hanging fruit.

From BBC

And there isn’t much low-hanging fruit left in the existing oil fields, which means there could be more work for oil-field-services companies when commodity prices do improve.

From The Wall Street Journal

“The low-hanging fruit is gone. Every incremental improvement now requires exponentially more computer, more data centers, more power,” said Noble.

From MarketWatch