lucrative
Americanadjective
adjective
Other Word Forms
- lucratively adverb
- lucrativeness noun
- nonlucrative adjective
- nonlucratively adverb
- nonlucrativeness noun
- unlucrative adjective
Etymology
Origin of lucrative
First recorded in 1375–1425; late Middle English lucratif, from Middle French, from Latin lucrātīvus “gainful,” from lucrāt(us) “profited” (past participle of lucrārī “to make a profit, gain by economy”; lucre ) + -īvus -ive
Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
Elon Musk, Sam Altman and a growing number of rivals are all fighting to become the leading player in the nescient but potentially lucrative market for brain implants.
From MarketWatch
"The business is not doing as well in the once lucrative North American market and China is not lining its pockets with riches either," said Dan Coatsworth, head of markets at AJ Bell.
From Barron's
Prosecutors allege that Diezani Alison-Madueke was provided with "a life of luxury" in the UK, which they say was paid for by those who sought lucrative oil contracts from the Nigerian government.
From BBC
Discovery, including the Warner cable channels, would be more lucrative for shareholders.
From Los Angeles Times
They just couldn’t compromise their brand integrity and personal dignity for the sake of those lucrative Food Network tie-ins.
From Salon
Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.
