lucrative

American  

[loo-kruh-tiv] / ˈlu krə tɪv /

adjective

1. profitable; moneymaking; remunerative.

   a lucrative business.

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lucrative British  

/ ˈluːkrətɪv /

adjective

1. producing a profit; profitable; remunerative

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Other Word Forms

• lucratively adverb
• lucrativeness noun
• nonlucrative adjective
• nonlucratively adverb
• nonlucrativeness noun
• unlucrative adjective

Etymology

Origin of lucrative

First recorded in 1375–1425; late Middle English lucratif, from Middle French, from Latin lucrātīvus “gainful,” from lucrāt(us) “profited” (past participle of lucrārī “to make a profit, gain by economy”; lucre ) + -īvus -ive

Example Sentences

Yet the major Hollywood studios have developed a severe allergy to Bible stories, which were once one of their leading wells of inspiration and a highly lucrative one at that.

From The Wall Street Journal

Some individual investors are increasingly turning to prediction markets, noting that they offer a fairer playing field and more lucrative opportunities than traditional stock trading.

From The Wall Street Journal

Hut 8 is one of several companies to have shifted their focus from Bitcoin mining to the more lucrative, but also more resource-intensive, deployment of AI data centers.

From Barron's

Stern was lured to satellite radio by a lucrative payday and a lack of censorship.

From Los Angeles Times

The shift back to selling more gasoline cars could be quite lucrative for the Detroit 3.

From The Wall Street Journal

Related Words

• advantageous
• fruitful
• good
• money-making
• profitable
• worthwhile