masstige

[ma-steezh, ‑-steej]

adjective

1. noting or pertaining to goods that are perceived to have prestige or high style but are affordable for a wide range of customers.

   This five-dollar bottle of hand cream is aimed at the masstige market.

noun

1. the perception of exclusivity and stylishness in goods that are affordable.

   Many teenagers are drawn to masstige.

masstige

/ mæˈstiːʒ /

noun

1. the impression of exclusivity in goods that are affordable for many people

adjective

1. (of goods) produced by a luxury brand but intended for the mass market

Word History and Origins

Origin of masstige¹

mass(-market) + (pres)tige

Word History and Origins

Origin of masstige¹

C21: from _mass ( _market ) + ( _pres ) _tige

Example Sentences

Since repositioning his signature fashion house in the masstige zone in 2010, the brand has expanded rapidly to more than 100 freestanding stores worldwide, plus online sales in 96 countries.

Read more on Los Angeles Times

When Karl Lagerfeld ignited designer collaborations and the “masstige” phenomenon in 2004 with his one-off collection for H&M, he had a secret collaborator with a silhouette as well-known and emphatic as his own: Carine Roitfeld.

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Wylde Honey, named for her childhood nickname “Honey Child” and her personal hobby of beekeeping and honey-making, represents her foray into the direct-to-consumer masstige market with its loungewear, jewelry, accessories and beauty categories.

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Jason Yu, Shanghai-based General Manager of market research firm Kantar Worldpanel, said mid-tier or “masstige” Korean brands were most exposed to Chinese brands improving their offering.

Read more on Reuters

Jason Yu, Shanghai-based General Manager of market research firm Kantar Worldpanel, said mid-tier or “masstige” Korean brands were most exposed to Chinese brands improving their offering.

Read more on Reuters