masstige

American  

[ma-steezh, ‑-steej] / mæˈstiʒ, ‑ˈstidʒ /

adjective

1. noting or pertaining to goods that are perceived to have prestige or high style but are affordable for a wide range of customers.

   This five-dollar bottle of hand cream is aimed at the masstige market.

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noun

1. the perception of exclusivity and stylishness in goods that are affordable.

   Many teenagers are drawn to masstige.

masstige British  

/ mæˈstiːʒ /

noun

1. the impression of exclusivity in goods that are affordable for many people

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adjective

1. (of goods) produced by a luxury brand but intended for the mass market

Etymology

Origin of masstige

mass(-market) + (pres)tige

Example Sentences

The shift to “masstige” reflects a broader value mindset, especially among lower-income shoppers seeking affordable luxury, Helgans said.

From MarketWatch

The company is primed to benefit from its “masstige,” or its mix of mass-produced and prestige, offerings as consumers crave premium quality at value prices, Jefferies analyst Ashley Helgans said in a note leading up to Thursday’s results.

From MarketWatch

“Masstige, particularly skincare, is expected to remain popular,” she said.

From MarketWatch

Since repositioning his signature fashion house in the masstige zone in 2010, the brand has expanded rapidly to more than 100 freestanding stores worldwide, plus online sales in 96 countries.

From Los Angeles Times

When Karl Lagerfeld ignited designer collaborations and the “masstige” phenomenon in 2004 with his one-off collection for H&M, he had a secret collaborator with a silhouette as well-known and emphatic as his own: Carine Roitfeld.

From Los Angeles Times