masstige

American  

[ma-steezh, ‑-steej] / mæˈstiʒ, ‑ˈstidʒ /

adjective

1. noting or pertaining to goods that are perceived to have prestige or high style but are affordable for a wide range of customers.

   This five-dollar bottle of hand cream is aimed at the masstige market.

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noun

1. the perception of exclusivity and stylishness in goods that are affordable.

   Many teenagers are drawn to masstige.

masstige British  

/ mæˈstiːʒ /

noun

1. the impression of exclusivity in goods that are affordable for many people

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adjective

1. (of goods) produced by a luxury brand but intended for the mass market

Etymology

Origin of masstige

mass(-market) + (pres)tige

Example Sentences

Flirt has had a former life, first as a masstige play at Kohl’s, then with a stint at Bergdorf Goodman.

From Los Angeles Times • Aug. 16, 2016

More than four decades after the first Polo neckties, Ralph Lauren represents the accessible high end, the original masstige.

From New York Times • Sep. 28, 2010

Lagerfeld is the latest prestige designer to join the hot "masstige" trend, in which brand names like Isaac Mizrahi and Todd Oldham dream up affordable products for mass-market chains like Target.

From Time Magazine Archive

They also sold a credit-hooked country the idea of "masstige," or mass luxury.

From Time Magazine Archive