masstige

[ ma-steezh, ‐steej ]

/ mæˈstiʒ, ‐ˈstidʒ /

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adjective

noting or pertaining to goods that are perceived to have prestige or high style but are affordable for a wide range of customers: This five-dollar bottle of hand cream is aimed at the masstige market.

noun

the perception of exclusivity and stylishness in goods that are affordable: Many teenagers are drawn to masstige.

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Origin of masstige

mass(-market) + (pres)tige

Words nearby masstige

mass spectrograph, mass spectrometer, mass spectroscope, mass spectroscopy, mass spectrum, masstige, mass transit, mass wasting, massy, Massys, mast

Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2023

British Dictionary definitions for masstige

masstige

/ (mæˈstiːʒ) /

noun

the impression of exclusivity in goods that are affordable for many people

adjective

(of goods) produced by a luxury brand but intended for the mass market

Word Origin for masstige

C21: from mass (market) + (pres) tige

Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012