masstige

[ ma-steezh, ‑-steej ]

adjective

1. noting or pertaining to goods that are perceived to have prestige or high style but are affordable for a wide range of customers:

   This five-dollar bottle of hand cream is aimed at the masstige market.

noun

1. the perception of exclusivity and stylishness in goods that are affordable:

   Many teenagers are drawn to masstige.

masstige

/ mæˈstiːʒ /

noun

1. the impression of exclusivity in goods that are affordable for many people

adjective

1. (of goods) produced by a luxury brand but intended for the mass market

Word History and Origins

Origin of masstige¹

mass(-market) + (pres)tige

Word History and Origins

Origin of masstige¹

C21: from mass ( market ) + ( pres ) tige