merchandising

American  

[mur-chuhn-dahy-zing] / ˈmɜr tʃənˌdaɪ zɪŋ /

noun

1. the planning and promotion of sales by presenting a product to the right market at the proper time, by carrying out organized, skillful advertising, using attractive displays, etc.

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merchandising British  

/ ˈmɜːtʃənˌdaɪzɪŋ /

noun

1. the selection and display of goods in a retail outlet

2. commercial goods, esp ones issued to exploit the popularity of a pop group, sporting event, etc

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Etymology

Origin of merchandising

Middle English word dating back to 1350–1400; merchandise, -ing ¹

Example Sentences

Fiddelke, who was appointed in August and officially took the helm this month, has said he wants to improve merchandising, digital capabilities and the store experience.

From The Wall Street Journal

Cambridge Rowing applied to register its logo in class 25 for sports clothing, class 35 for merchandising, and 41 for corporate hospitality, sports events and training.

From BBC

Rick Vargas, the senior vice president of merchandising and marketing at specialty retailer BoxLunch, said his team regularly returns to the Schulz archives to mine material that could resonate with customers.

From Los Angeles Times

“Candle Day is a cherished tradition that our customers countdown to every year,” Betsy Schumacher, chief merchandising officer at Bath & Body Works, said in the release.

From Salon

With this crown jewel asset, Netflix will steward great generational reach, merchandising power and long-term franchise potential.

From Los Angeles Times

Related Words

• commerce
• deal
• dealings
• exchange
• industry
• manufacturing
• market
• sales
• selling
• trade
• traffic
• transaction