merchandising

[mur-chuhn-dahy-zing]

noun

1. the planning and promotion of sales by presenting a product to the right market at the proper time, by carrying out organized, skillful advertising, using attractive displays, etc.

merchandising

/ ˈmɜːtʃənˌdaɪzɪŋ /

noun

1. the selection and display of goods in a retail outlet

2. commercial goods, esp ones issued to exploit the popularity of a pop group, sporting event, etc

Word History and Origins

Origin of merchandising¹

Middle English word dating back to 1350–1400; merchandise, -ing ¹

Example Sentences

Andersons reported lower profit in the third-quarter, with trade policy uncertainty, low price and volatility dragging on its grain assets and merchandising business.

Read more on The Wall Street Journal

Her brand, Playa Society, could help fill that gap, she told the merchandising team, proposing a partnership with the league.

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But one key element of his plan was revealed this week: the businessman wants Athlos teams to represent sports equipment manufacturers, with revenue generated through merchandising.

Read more on Barron's

“All of them usually have some level of toy licensing and merchandising that is available to consumers as part of their plan,” Ahearn said.

Read more on Los Angeles Times

The focus is on merchandising locations, but those who study the image will spy an opera house and a general store, believed to be the first time such concepts appear.

Read more on Los Angeles Times

Related Words

• commerce 
• deal 
• dealings 
• exchange 
• industry 
• manufacturing www.thesaurus.com
• market 
• sales 
• selling 
• trade 
• traffic 
• transaction