merchandising

[mur-chuhn-dahy-zing]

noun

1. the planning and promotion of sales by presenting a product to the right market at the proper time, by carrying out organized, skillful advertising, using attractive displays, etc.

merchandising

/ ˈmɜːtʃənˌdaɪzɪŋ /

noun

1. the selection and display of goods in a retail outlet

2. commercial goods, esp ones issued to exploit the popularity of a pop group, sporting event, etc

Word History and Origins

Origin of merchandising¹

Middle English word dating back to 1350–1400; merchandise, -ing ¹

Example Sentences

“All of them usually have some level of toy licensing and merchandising that is available to consumers as part of their plan,” Ahearn said.

From Los Angeles Times

The focus is on merchandising locations, but those who study the image will spy an opera house and a general store, believed to be the first time such concepts appear.

From Los Angeles Times

Disneyland is launching multiple merchandising lines for its 70th anniversary, some of which have already started to infiltrate the parks.

From Los Angeles Times

James Bond is not just another merchandising or marketing tool.

From Los Angeles Times

“To shoehorn anything into tiny Disneyland is really hard,” Irvine says, adding, “A lot of people in merchandising would have preferred it was bigger.”

From Los Angeles Times

Related Words

• commerce 
• deal 
• dealings 
• exchange 
• industry 
• manufacturing www.thesaurus.com
• market 
• sales 
• selling 
• trade 
• traffic 
• transaction