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moreish

British  
/ ˈmɔːrɪʃ /

adjective

  1. informal (of food) causing a desire for more

    these cakes are very moreish

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

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Roe House’s White Sturgeon was subtle and moreish; Cavi’s Kaluga Hybrid and Osetra varieties won extra points for butteriness.

From The Wall Street Journal ● Sep. 22, 2026

The goods affected included several potato chip products, as well as a breakfast cereal and Kappa Ebisen, a moreish shrimp snack known for the slogan "can't stop, can't stop".

From Barron's ● May 12, 2026

No child was ever sad to see a box of moreish chocolate cornflake cakes.

From BBC ● Apr. 4, 2023

Made with three different forms of coffee, this shortbread-like cookie is a wake-you-up affair topped with a moreish condensed milk icing.

From Salon ● Jul. 3, 2021

“They cer'nly do taste kind o' moreish, Abby,” conceded Mr. Daggett thickly.

From An Alabaster Box by Stockton Mulford

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