new wrinkle

Idioms  

1. A clever device or expedient, a novelty, as in The players added a new wrinkle to victory celebrations by tossing their shirts to the crowd after the game. In the form of simply a wrinkle, this expression dates from the mid-1700s, new being added two centuries later.

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Example Sentences

The origination sales in the third quarter are a new wrinkle for the company, allowing it to raise cash while keeping its own high-margin revenue streams.

From Barron's

This provides the record’s sole new wrinkle—a greater reliance on club-ready beats.

From The Wall Street Journal

In the case of First Brands, the new wrinkle was the rise of private credit — lending by lightly-regulated creditors on opaque terms that bankruptcy lawyers are just now beginning to unravel.

From Los Angeles Times

“Every time we put a new wrinkle in what we’re doing for Taiwan, they have to change their planning as well,” he said.

From The Wall Street Journal

Missouri Republicans are making a similar argument now—with a new wrinkle.

From Slate

Related Words

• attitude
• concept
• idea
• manner
• means
• method
• mode
• procedure
• program
• style
• technique
• way