new wrinkle

Idioms  

1. A clever device or expedient, a novelty, as in The players added a new wrinkle to victory celebrations by tossing their shirts to the crowd after the game. In the form of simply a wrinkle, this expression dates from the mid-1700s, new being added two centuries later.

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Example Sentences

See Examples For:

new wrinkle

And in the modern technological era, artificial-intelligence models add a new wrinkle to corporate conventions.

From MarketWatch ● Sep. 1, 2026

Iran has also demanded a cease-fire in Lebanon, and on Friday Iran’s Mohammad-Bagher Ghalibaf introduced a new wrinkle.

From The Wall Street Journal ● Apr. 10, 2026

“And that is creating a new wrinkle in what has been a steady march toward reduced numbers by the U.S. and the U.S.S.R., now Russia.”

From Slate ● Feb. 2, 2026

The origination sales in the third quarter are a new wrinkle for the company, allowing it to raise cash while keeping its own high-margin revenue streams.

From Barron's ● Nov. 7, 2025

While the world awaited Whitney, an event at Tanforan introduced a new wrinkle in the match plans.

From "Seabiscuit: An American Legend" by Laura Hillenbrand

Related Words

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• concept
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