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niche

American  
[nich, neesh] / nɪtʃ, niʃ /

noun

niches plural
  1. an ornamental recess in a wall or the like, usually semicircular in plan and arched, as for a statue or other decorative object.

  2. a place or position suitable or appropriate for a person or thing.

    to find one's niche in the business world.

    Synonyms:
    berth, slot, vocation, calling
  3. a distinct segment of a market.

  4. Ecology. ecological niche.


adjective

  1. pertaining to or intended for a market niche; having specific appeal.

    niche advertising.

verb (used with object)

niches, present (3rd person singular) niched, past participle, past niching present participle
  1. to place (something) in a niche.

niche British  
/ niːʃ, nɪtʃ /

noun

  1. a recess in a wall, esp one that contains a statue

  2. any similar recess, such as one in a rock face

  3. a position particularly suitable for the person occupying it

    he found his niche in politics

  4. (modifier) relating to or aimed at a small specialized group or market

  5. ecology the role of a plant or animal within its community and habitat, which determines its activities, relationships with other organisms, etc

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

verb

  1. (tr) to place (a statue) in a niche; ensconce (oneself)

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
niche Scientific  
/ nĭch,nēsh /
  1. The function or position of a species within an ecological community. A species's niche includes the physical environment to which it has become adapted as well as its role as producer and consumer of food resources.

  2. See also competitive exclusion principle


Usage

What does niche mean? A niche is a place or position that’s particularly appropriate for someone or something, especially due to being very specific and different from others. Niche often refers to a position or interest that allows someone or something to thrive in a particular environment. It’s especially used in the context of people’s careers to refer to the specific position, occupation, or business that will set them apart from others and allow them to be successful. When someone tells you to “find your niche,” they mean you should find the very specific activity or position that sets you apart and in which you can find success or fulfillment. Niche can also refer to a very specific part of the consumer market, as in My startup occupies a niche in the dry cleaning chemicals industry. In ecology, niche refers to the position or function that an organism occupies within its environment among other species of plants and animals. The original, literal sense of niche refers to recess in a wall, especially one for the display of decorative objects, such as statues. Much less commonly, niche can be used as a verb meaning to place something in this kind of niche. Niche is commonly used as an adjective to describe something that has very specific appeal, as inniche market or niche interests. The correct pronunciation of niche can be either nich or neesh. Example: I started my bakery by selling all kinds of baked goods, but then I found my niche—making superhero-themed cupcakes.

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Present

Past

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Etymology

Origin of niche

First recorded in 1605–15; from French, Middle French, back formation from nicher “to make a nest,” from Vulgar Latin nīdiculāre (unrecorded), derivative of Latin nīdus nest

Explanation

A niche is a space that's all your own, from a literal corner or enclosure to some kind of professional specialty. Like finding a niche in the scented soaps market with peanut butter body wash and winning over a loyal, if not nutty, following. In the 1600s, niche was first recorded as meaning a “shallow recess in a wall." The figurative sense of the word didn’t come about for another century. So today, you can use niche literally to refer to a cranny or crevice, or figuratively to talk about an activity or role in life that is particularly suited a person’s interests or talents. Synonyms range from alcove and compartment to nook and opening.

Keep Reading on Vocabulary.com

Vocabulary lists containing niche

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

See Examples For:

"You think bodice rippers, contemporary things, fantasy. It covers a broad spectrum. So it's not maybe as niche as you think initially."

From BBC Jul. 12, 2026

Sperling compared this dramatic ecological shift to the extinction of the non-avian dinosaurs 65 million years ago, "where mammals essentially took over and never gave up that niche to reptiles again."

From Science Daily Jul. 12, 2026

In the past, studios have plucked influencers from their online niche and slotted them into whatever mainstream production needed a face.

From Los Angeles Times Jul. 8, 2026

But Fiat thinks this is where it can find a niche, even in a country where big pickups and SUVs rule the road.

From The Wall Street Journal Jul. 7, 2026

Maester Luwin set the lamp in a niche by the door and fiddled with its wick.

From "A Game of Thrones" by George R.R. Martin

As I stared into empty niches that once contained massive wooden statues of saints, I meditated on how fragile our democracy is.

From Los Angeles Times Jul. 4, 2026

According to the researchers, this prolonged growth period may have helped younger tyrannosaurs occupy different ecological niches as they matured.

From Science Daily Jun. 22, 2026

It is spending real money, building policy around the full cost of child rearing, and in doing so, creating a new set of investible niches.

From Barron's Mar. 30, 2026

One of the niches MiniMax wants to carve out is AI in offices—a field that a growing number of companies are targeting.

From The Wall Street Journal Mar. 26, 2026

Soon after arriving in the deserted village Capricorn had had gratings fitted over the narrow niches where long-dead priests slept in their stone tombs.

From "Inkheart" by Cornelia Funke

Other creatives even blend the niched looks with well-known fairy tales or Disney characters.

From Fox News Jan. 26, 2021

“I don’t like being niched as a South Asian comic, man,” he says.

From Washington Post Sep. 8, 2016

United Passions has a small, niched Eastern European showing well away from the action.

From BBC Jun. 18, 2014

That may still be true…although we’ve seen everything else in society fragmented, niched and marketized.

From Time Oct. 22, 2013

Have we no tesselated colors on our floors? no frescoed fancies on our roofs? no niched statuary in our corridors? no gilded furniture in our chambers? no costly stones in our cabinets?

From The Seven Lamps of Architecture by Ruskin, John

But I think it was also resistance to the niching and atomizing of life and time itself by social media, tabloid scandal, and other forms of goldfish-like attention.

From Slate Dec. 23, 2015

Call it niching down to reach a billion.

From Forbes Oct. 28, 2014

Still, I had come to Cairo hoping for a step forward in a strategy that had been niching ahead for four years.

From Time Magazine Archive

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