demographic

American  

[dem-uh-graf-ik] / ˌdɛm əˈgræf ɪk /

adjective

1. of or relating to demography, the science of vital and social statistics.

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noun

1. a single vital or social statistic of a human population, as the number of births or deaths.

2. a specific segment of a population having shared characteristics.

   The producers were looking for a show that would appeal to the 18-34 demographic.

demographic British  

/ ˌdɛməˈɡræfɪk, ˌdiːmə- /

adjective

1. of or relating to demography

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noun

1. a section of the population sharing common characteristics, such as age, sex, class, etc

Other Word Forms

• demographical adjective
• demographically adverb

Etymology

Origin of demographic

First recorded in 1880–85; demo- + -graphic

Example Sentences

"There were empty halls, maybe 14 vendors, lack of things to do for all ages and especially a lack of events for our demographic," the group said.

From BBC

The changes are meant to improve brand awareness and deepen the company’s knowledge of consumer demographics and shopping patterns, since managers of neighboring stores can share expertise, Moran said.

From Los Angeles Times

The Association of American Medical Colleges supports preparing current and future physicians to treat accurately and effectively all patients across demographic backgrounds.

From The Wall Street Journal

These volatile, double-digit voting shifts directly contrast more stable voting patterns among other major demographic groups, including the Black and white electorates, where shifts from cycle to cycle tend to be just a few points.

From Los Angeles Times

According to a recent study on wearable fitness users in Canada, where one in four people sport a wearable medical device, demographic characteristics associated with wearing devices to monitor sleep include having a mental disorder.

From The Wall Street Journal

Related Words

• analytical
• numerical