normcore

[nawrm-kawr, -kohr]

noun

a fashion style or way of dressing characterized by ordinary, plain clothing with no designer names, often a reaction against trendy fashion.
clothes that conform to this style: I wear normcore on weekends—usually a t-shirt and jeans.

adjective

Origin of normcore

2005–10; norm(al) + (hard)-core (“extreme; hence, rejecting mainstream trends”) or core¹ (“something basic or essential”)

Crowd: Brooklyn scenesters, normcore enthusiasts, graphic designers, Vice Media employees.
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