[ awf-mes-ij, of‐ ]
/ ˈɔfˈmɛs ɪdʒ, ˈɒf‐ /
straying from or contradicting the central theme or official message of a political, business, or other organization: The last speaker was way off-message with his bad jokes and irrelevant anecdotes.
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2019
Examples from the Web for off-message
I guess that type of statement would have been too "off-message" for the RNC to release.
But if McClellan was off-message in his campaign duties, he was hardly alone.