off-message

[ awf-mes-ij, of‐ ]
/ ˈɔfˈmɛs ɪdʒ, ˈɒf‐ /
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adjective

straying from or contradicting the central theme or official message of a political, business, or other organization: The last speaker was way off-message with his bad jokes and irrelevant anecdotes.
Compare on-message.

Origin of off-message

An Americanism dating back to 1990–95; off + message
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2019

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