off-message

[awf-mes-ij, of‐]
adjective
  1. straying from or contradicting the central theme or official message of a political, business, or other organization: The last speaker was way off-message with his bad jokes and irrelevant anecdotes.
Compare on-message.

Origin of off-message

An Americanism dating back to 1990–95; off + message
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2018

Examples from the Web for off-message

Contemporary Examples of off-message

  • I guess that type of statement would have been too "off-message" for the RNC to release.

    The Daily Beast logo
    Arlen, You Let Me Down

    Meghan McCain

    April 29, 2009

  • But if McClellan was off-message in his campaign duties, he was hardly alone.

    The Daily Beast logo
    Waaay Off-Message

    Benjamin Sarlin

    November 1, 2008