on-message

[ on-mes-ij, awn‐ ]
/ ˈɒnˈmɛs ɪdʒ, ˈɔn‐ /

adjective

focused on the central theme or official message of a political, business, or other organization: The candidate's promises are on-message and echo the party platform. Your company’s ads should be entertaining and on-message.
Compare off-message.

Origin of on-message

First recorded in 1995–2000; on + message
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2019

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