on-message

American  

[on-mes-ij, awn‐] / ˈɒnˈmɛs ɪdʒ, ˈɔn‐ /

adjective

1. focused on the central theme or official message of a political, business, or other organization.

   The candidate's promises are on-message and echo the party platform. Your company’s ads should be entertaining and on-message.

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on message British  

adjective

1. (on-message when prenominal) adhering to or reflecting the official line of a political party, government, or other organization

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Etymology

Origin of on-message

First recorded in 1995–2000; on ( def. ) + message ( def. )

Example Sentences

After so much exposure to the Western world, the athletes will probably undergo a gruelling “debrief” after returning home to ensure they stay on-message, said Lee, who is also the co-host of the BBC World Service’s Lazarus Heist podcast.

From BBC

And he quickly showed why when he showcased his ready-for-video, on-message approach, talking about how his poor parents moved to the U.S. and he had the ability to found billion-dollar companies.

From Seattle Times

After the event, O’Dea was likewise exhaustingly on-message taking questions from reporters.

From Slate

Kiggans, a relentlessly on-message candidate, was signaling that she cares about what voters care about.

From Washington Post

So it's likely that Prince Harry and Meghan will have been urged to stay on-message and remain in the background, part of the backing band rather than the centre of attention.

From BBC