on-message

[on-mes-ij, awn‐]

adjective

1. focused on the central theme or official message of a political, business, or other organization.

   The candidate's promises are on-message and echo the party platform. Your company’s ads should be entertaining and on-message.

on message

adjective

1. (on-message when prenominal) adhering to or reflecting the official line of a political party, government, or other organization

Word History and Origins

Origin of on message¹

First recorded in 1995–2000; on ( def. ) + message ( def. )

Example Sentences

In 2017, an anonymous figure called “Q” began posting cryptic messages on message boards like 4chan and 8kun.

From Salon

Then, if you were into computers, you might turn on the one you had at home and dial in to the baby internet via modem and read funny things or post on message boards, waiting, always waiting, for the pages to load, line by line.

From Los Angeles Times

And 2025's live-action “Snow White” doesn’t even attempt to have star Rachel Zegler take on Caselotti’s particular voice print — seemingly staying on message that it’s a new story for a new generation.

From Salon

That placed Noah in a challenging position – he had to keep his presence light, spirits lifted and the show on message.

From Salon

"There has been so much change with England in terms of backroom staff that it is very difficult to stay on message when the message changes all the time," he said.

From BBC