on-message
[on-mes-ij, awn‐]
- focused on the central theme or official message of a political, business, or other organization: The candidate's promises are on-message and echo the party platform. Your company’s ads should be entertaining and on-message.
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Compare off-message.
Origin of on-message
Dictionary.com Unabridged
Based on the Random House Unabridged Dictionary, © Random House, Inc. 2018
Examples from the Web for on-message
Contemporary Examples
Images from Florida show plenty of standard, pre-printed, red-white-and-blue campaign posters, on-message in every way.
Had the Tea Party finally transformed itself into a more organized and on-message operation?