Dictionary.com
Thesaurus.com
Jump To:
  • on-message
    on-message
    adjective
    focused on the central theme or official message of a political, business, or other organization.
  • on message
    on message
    adjective
    (on-message when prenominal) adhering to or reflecting the official line of a political party, government, or other organization

on-message

American  
[on-mes-ij, awn‐] / ˈɒnˈmɛs ɪdʒ, ˈɔn‐ /

adjective

  1. focused on the central theme or official message of a political, business, or other organization.

    The candidate's promises are on-message and echo the party platform. Your company’s ads should be entertaining and on-message.


on message British  

adjective

  1. (on-message when prenominal) adhering to or reflecting the official line of a political party, government, or other organization

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Etymology

Origin of on-message

First recorded in 1995–2000; on ( def. ) + message ( def. )

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

See Examples For:

But Elordi seemed less on-message when I asked him whether this had really happened.

From BBC Feb. 13, 2026

After the event, O’Dea was likewise exhaustingly on-message taking questions from reporters.

From Slate Nov. 3, 2022

Kiggans, a relentlessly on-message candidate, was signaling that she cares about what voters care about.

From Washington Post Oct. 26, 2022

But overall, Fivio said with a politician’s on-message discipline, he is hoping to divorce drill’s distinct musical quirks from its expected subject matter.

From New York Times Apr. 7, 2022

“What matters in Iowa is that she’s here, she’s on-message and her campaign is making their goals in terms of contacts, precinct captains. The nuts and bolts need to work,” he said.

From Seattle Times Oct. 2, 2019

If the discussion keeps going in circles, outline the objectives to keep people on message.

From MarketWatch Aug. 18, 2026

Musically, the film is best viewed and heard as an artifact: Lennon’s voice is in great shape, but he wasn’t in his most fertile songwriting stage, mostly because he’d focused on message songs.

From The Wall Street Journal Nov. 13, 2025

"There has been so much change with England in terms of backroom staff that it is very difficult to stay on message when the message changes all the time," he said.

From BBC Nov. 26, 2024

We get an opportunity to have conversations about creative storytelling that still stays on message for her.”

From Los Angeles Times Nov. 19, 2024

At the receiving end the tape was taken by other clerks who translated the Morse characters into ordinary words, which were written on message blanks for delivery to persons for whom the messages were intended.

From Edison, His Life and Inventions by Frank Lewis Dyer

Vocabulary.com logo
by dictionary.com

Join 12,000,000 vocabulary learners

Start learning new words today on VocabTrainer.
You'll remember them forever.

Start training