on-message

[on-mes-ij, awn‐]

adjective

focused on the central theme or official message of a political, business, or other organization: The candidate's promises are on-message and echo the party platform. Your company’s ads should be entertaining and on-message.

Compare off-message.

Origin of on-message

First recorded in 1995–2000; on + message

Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2018

Examples from the Web for on-message

Contemporary Examples of on-message

Images from Florida show plenty of standard, pre-printed, red-white-and-blue campaign posters, on-message in every way.
Occupy the RNC? What’s Behind Tampa’s Homemade Signs
Blake Gopnik
August 30, 2012
Had the Tea Party finally transformed itself into a more organized and on-message operation?
Revolt Inside the Tea Party
Zachary Roth
July 20, 2010