on-message
adjective
focused on the central theme or official message of a political, business, or other organization.
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on-message
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on message
on messageadjective(on-message when prenominal) adhering to or reflecting the official line of a political party, government, or other organization
on-message
American
[on-mes-ij, awn-]
/ ˈɒnˈmɛs ɪdʒ, ˈɔn- /
adjective
on message
British
adjective
Etymology
Origin of on-message
First recorded in 1995–2000; on ( def. ) + message ( def. )
Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
See Examples For:
And he quickly showed why when he showcased his ready-for-video, on-message approach, talking about how his poor parents moved to the U.S. and he had the ability to found billion-dollar companies.
From Seattle Times ● Aug. 23, 2023
Kiggans, a relentlessly on-message candidate, was signaling that she cares about what voters care about.
From Washington Post ● Oct. 26, 2022
Mr Kast, though, stayed on-message at his closing rally.
From BBC ● Dec. 18, 2021
“Tennis tastes like lean, mean athletic food,” said Richard Blais, the headlining chef, displaying the kind of on-message media training that is as sharply honed as his knives.
From New York Times ● Aug. 28, 2019
Today, by contrast, the vast majority of both writers and publications have become brands that are always on-message.
From Slate ● Dec. 3, 2018
In Michigan, it went on like that: on message.
From Slate ● Sep. 17, 2026
If the discussion keeps going in circles, outline the objectives to keep people on message.
From MarketWatch ● Aug. 18, 2026
But it also means no pushing back on very bad ideas, or warning when things are going wrong, or insisting the president stay on message.
From The Wall Street Journal ● Jun. 4, 2026
Originating on message boards in the early 2000s, the memes, dubbed "Chuck Norris facts", became a genre of their own by the 2010s.
From BBC ● Mar. 20, 2026
At the receiving end the tape was taken by other clerks who translated the Morse characters into ordinary words, which were written on message blanks for delivery to persons for whom the messages were intended.
From Edison, His Life and Inventions by Frank Lewis Dyer
Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.
