Dictionary.com
Thesaurus.com
Synonyms

patronize

American  
[pey-truh-nahyz, pa‑] / ˈpeɪ trəˌnaɪz, ˈpæ‑ /
especially British, patronise

verb (used with object)

  • patronizes,
    present (3rd person singular)
  • patronized,
    past participle,  past
  • patronizing
    present participle
  1. to give (a store, restaurant, hotel, etc.) one's regular patronage; trade with.

  2. to behave in an offensively condescending manner toward.

    a professor who patronizes his students.

  3. to act as a patron toward (an artist, institution, etc.); support.


patronize British  
/ ˈpætrəˌnaɪz /

verb

  1. to behave or treat in a condescending way

  2. (tr) to act as a patron or patroness by sponsoring or bringing trade to

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Usage

What does patronize mean? To patronize is to be a customer (or patron) of a business or other establishment. In this sense, patronize most often means to be a paying customer, especially a regular one. However, you can patronize establishments that are not businesses—you can patronize a library, for example. Example: I patronize local shops and restaurants whenever I can in order to support people in my own community, instead of enriching faceless corporations. Patronize also means to act condescendingly toward a person in a way that arrogantly implies that you’re being kind or helpful to that person. This often takes the form of speaking to someone as if they were a child. Someone who acts in this way can be described as patronizing. Example: Don’t patronize me, Jeff—I understand the topic just as well as you do.

Other Word Forms

Derived Forms

Inflected Forms

Participles

Conjugated Forms

Present

Past

Future

Etymology

Origin of patronize

First recorded in 1580–90; patron + -ize

Explanation

If you patronize a business, you shop there regularly. But if someone patronizes you, it's not so pleasant — they talk to you as if you were inferior or not very intelligent. Patronize comes from Latin patronus "protector, master," related to pater "father." So if you patronize a person, you talk down to them like a father might do to his child or a master to his apprentice. If you want to take an advanced class and your advisor warns you of all the hard work, you can tell him to stop patronizing you — you know a hard class involves hard work. This sounds much better than saying, "I'm not stupid!"

Keep Reading on Vocabulary.com

Vocabulary lists containing patronize

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

See Examples For:

Usually, people leave that stadium wondering why they continue to patronize the NFL.

From The Wall Street Journal Jul. 19, 2026

Who would patronize these houses of financial ill-repute?

From Barron's Apr. 7, 2026

Azuka said it has resonated with audiences who she was keen not to "patronize".

From BBC Mar. 17, 2025

Spectacle is one way to get people to show up in person and perhaps patronize other businesses too.

From Los Angeles Times Feb. 27, 2025

“Don’t patronize me,” she said crossly, then her tone softened again.

From "The Name of the Wind" by Patrick Rothfuss

The opportunity is now for the public to show that it prefers non-idiocy in the media outlets it patronizes and is willing to pay for.

From The Wall Street Journal Jun. 9, 2026

She said the retailers she patronizes include Express, Shein, and Walmart.

From Seattle Times Nov. 22, 2023

Even as Paul’s life changes mid-novel, Wayne patronizes his protagonist, reducing him to a cultural cliche which, while rooted in truth, stays flat on the page.

From Washington Post Jul. 12, 2022

Sales of the five-piece Smart Set capsule collection of women’s work wear benefits Smart Works, a charity she patronizes that helps unemployed women find jobs.

From Los Angeles Times Sep. 12, 2019

Thick rugs cover every floor, and paintings from several local artists she patronizes line our walls.

From "We Were Liars" by E. Lockhart

They know when they’re being patronized, even if they don’t always say it.

From Salon Nov. 5, 2025

At one point, teammate Kiké Hernández playfully patronized the right-handed pitcher, telling him the misplaced pitches shouldn’t make him feel bad.

From Los Angeles Times May 6, 2024

She said the East was largely misunderstood by West Germans — belittled, patronized and often ignored.

From New York Times Apr. 26, 2024

I never patronized the store, even though it was a block away from my condo, because I was a loyal customer of Bartell Drugs Store No. 1 at Fifth Avenue and Olive Way downtown.

From Seattle Times Mar. 1, 2024

There was a house out by the baseball park he patronized.

From "Cannery Row" by John Steinbeck

You can empathize with your friend without demonizing your own position or patronizing her by saying everything will be OK.

From MarketWatch Mar. 2, 2026

But those successes are also what make the Netflix-ification of this film feel so completely unnecessary and patronizing.

From Salon Jan. 25, 2026

There was nothing patronizing about how Casa Bonita depicted Mexicans — no garish gifts, no mock Spanish.

From Los Angeles Times Sep. 23, 2025

While the guidance has the right intention, it can feel patronizing and constraining, some employees and observers say.

From The Wall Street Journal Sep. 20, 2025

To this day I’ll never forget the patronizing, condescending way they spoke to her.

From "Born a Crime: Stories from a South African Childhood" by Trevor Noah

Vocabulary.com logo
by dictionary.com

Join 12,000,000 vocabulary learners

Start learning new words today on VocabTrainer.
You'll remember them forever.

Start training