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Synonyms

patronize

American  
[pay-truh-nahyz, pa-] / ˈpeɪ trəˌnaɪz, ˈpæ- /
especially British, patronise

verb (used with object)

  • patronizes,
    present (3rd person singular)
  • patronized,
    past participle,  past
  • patronizing
    present participle
  1. to give (a store, restaurant, hotel, etc.) one's regular patronage; trade with.

  2. to behave in an offensively condescending manner toward.

    a professor who patronizes his students.

  3. to act as a patron toward (an artist, institution, etc.); support.


patronize British  
/ ˈpætrəˌnaɪz /

verb

  1. to behave or treat in a condescending way

  2. (tr) to act as a patron or patroness by sponsoring or bringing trade to

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Usage

What does patronize mean? To patronize is to be a customer (or patron) of a business or other establishment. In this sense, patronize most often means to be a paying customer, especially a regular one. However, you can patronize establishments that are not businesses—you can patronize a library, for example. Example: I patronize local shops and restaurants whenever I can in order to support people in my own community, instead of enriching faceless corporations. Patronize also means to act condescendingly toward a person in a way that arrogantly implies that you’re being kind or helpful to that person. This often takes the form of speaking to someone as if they were a child. Someone who acts in this way can be described as patronizing. Example: Don’t patronize me, Jeff—I understand the topic just as well as you do.

Other Word Forms

Derived Forms

Inflected Forms

Participles

Conjugated Forms

Present

Past

Future


Etymology

Origin of patronize

First recorded in 1580–90; patron + -ize


Explanation

If you patronize a business, you shop there regularly. But if someone patronizes you, it's not so pleasant — they talk to you as if you were inferior or not very intelligent. Patronize comes from Latin patronus "protector, master," related to pater "father." So if you patronize a person, you talk down to them like a father might do to his child or a master to his apprentice. If you want to take an advanced class and your advisor warns you of all the hard work, you can tell him to stop patronizing you — you know a hard class involves hard work. This sounds much better than saying, "I'm not stupid!"

Keep Reading on Vocabulary.com

Vocabulary lists containing patronize

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

See Examples For:

We can easily patronize older people, and my mom, for one, is acutely aware of that.

From MarketWatch ● Sep. 22, 2026

Who would patronize these houses of financial ill-repute?

From Barron's ● Apr. 7, 2026

She said she still plans to patronize Cracker Barrel, including during the holidays.

From The Wall Street Journal ● Dec. 9, 2025

If we want an art scene here, we have to patronize it.

From Los Angeles Times ● Jun. 16, 2025

As word spread that a young, handsome, and apparently unmarried doctor now stood behind the counter, an increasing number of single women in their twenties began to patronize the store.

From "The Devil in the White City" by Erik Larson

The opportunity is now for the public to show that it prefers non-idiocy in the media outlets it patronizes and is willing to pay for.

From The Wall Street Journal ● Jun. 9, 2026

She said the retailers she patronizes include Express, Shein, and Walmart.

From Seattle Times ● Nov. 22, 2023

Sales of the five-piece Smart Set capsule collection of women’s work wear benefits Smart Works, a charity she patronizes that helps unemployed women find jobs.

From Los Angeles Times ● Sep. 12, 2019

“Brimstone & Glory’s” greatest grace comes from its subjects, whom Jakovleski neither patronizes nor fetishizes.

From Washington Post ● Nov. 9, 2017

Thick rugs cover every floor, and paintings from several local artists she patronizes line our walls.

From "We Were Liars" by E. Lockhart

They know when they’re being patronized, even if they don’t always say it.

From Salon ● Nov. 5, 2025

Shops are open, sidewalk cafes are well patronized and cars clog the streets.

From Los Angeles Times ● Nov. 4, 2024

She said the East was largely misunderstood by West Germans — belittled, patronized and often ignored.

From New York Times ● Apr. 26, 2024

Yet Uganda’s collecting class remains minuscule, with new shows patronized by hip youngsters and expatriates.

From Seattle Times ● Dec. 15, 2023

But the case was by no means closed for the people of Finney County, and least of all for those who patronized Holcomb’s favorite meeting place, Hartman’s Cafe.

From "In Cold Blood" by Truman Capote

“It’s patronizing, the idea that people have a difficult time getting a driver’s license,” Wagner said.

From Los Angeles Times ● Oct. 1, 2026

Angèle’s narrative never catches fire and while Anei is striking as Ada, that section of the film feels slightly patronizing, reducing this immigrant tale to yet another strained salute to perseverance.

From Los Angeles Times ● Jun. 26, 2026

Calling it “wholesome” isn’t right; that’s too patronizing.

From Salon ● Apr. 12, 2026

You can empathize with your friend without demonizing your own position or patronizing her by saying everything will be OK.

From MarketWatch ● Mar. 2, 2026

There’s nothing patronizing in his voice, and yet I can’t help thinking he reminds me of a schoolteacher about to ease children into a lesson.

From "Catching Fire" by Suzanne Collins

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