popularization

[pahp-yuh-ler-ahyz-ay-shuhn, -iz-ay-shuhn]

noun

1. the act, process, or result of making something popular or of altering it to increase popular appeal.

Example Sentences

It became a bible for aspiring and amateur mycologists that still sells 5,000 copies per year, according to Chilton, establishing the duo as the trailblazers in the popularization of all things fungi.

From Los Angeles Times

They expose what conservatives stand for — "the preservation and popularization of privilege."

From Salon

I think what eyeliner says about beauty standards in that specific context, the popularization of Nefertiti was that they were not fully ready to revise their beauty standards.

From Salon

This nasty stereotype about people in poverty, especially people of color, was infamously cemented into our nation’s broader consciousness during Ronald Reagan’s 1976 presidential campaign with his popularization of the phrase “welfare queen.”

From Salon

Astronomers and astrologers pin the popularization of moon epithets to the rise of the internet.

From Los Angeles Times