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Synonyms

positioning

British  
/ pəˈzɪʃənɪŋ /

noun

  1. the position held by a product brand in the opinion of consumers, in comparison with its competitors' brands

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

Gilead, for one, doesn’t have to worry about its competitive positioning in HIV treatment and prevention.

From Barron's

The easing of those bearish positioning pressures, along with geopolitical tensions, could help that April rally take hold.

From MarketWatch

Still, stocks may be supported by what Barclays considers to be more balanced positioning among investors.

From MarketWatch

That said, with the overall positioning remains low, and copper prices are unlikely to surge much, they note.

From The Wall Street Journal

In a tape where selling pressure was widespread, the ability of financials to stand their ground suggests underlying demand and positioning that could become increasingly important if the broader market stabilizes.

From Barron's

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023

Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.