new wrinkle

Idioms  

1. A clever device or expedient, a novelty, as in The players added a new wrinkle to victory celebrations by tossing their shirts to the crowd after the game. In the form of simply a wrinkle, this expression dates from the mid-1700s, new being added two centuries later.

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Example Sentences

She’s obsessed with some Instagrammers who swim with sea-life all the time, but this is a new wrinkle.

From Literature

It had 14 staff reporters there, but also a new wrinkle.

From Los Angeles Times

Dent added 17 points and eight assists and the Bruins’ defense was slightly stronger while unveiling a new wrinkle eight days after giving up 80 points in a loss to California.

From Los Angeles Times

Now, competition from Google adds a new wrinkle, as the search giant already has a highly profitable advertising business that can support an ambitious new venture like directly entering the AI-chip market.

From The Wall Street Journal

The origination sales in the third quarter are a new wrinkle for the company, allowing it to raise cash while keeping its own high-margin revenue streams.

From Barron's

Related Words

• attitude
• concept
• idea
• manner
• means
• method
• mode
• procedure
• program
• style
• technique
• way