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Synonyms

promo

American  
[proh-moh] / ˈproʊ moʊ /

noun

promos plural
  1. promotion.


adjective

  1. of, relating to, or involving the promotion of a product, event, etc.; promotional.

verb (used with object)

promoed, promoing
  1. to promote.

promo British  
/ ˈprəʊməʊ /

noun

    1. informal something that is used to promote a product,

    2. ( as modifier )

      a promo video

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Etymology

Origin of promo

1960–65; by shortening; cf. -o

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

Jimmy “MrBeast” Donaldson now has his own clipping operation, Vyro, but it wasn’t long ago that he was turning to the startup known as Clipping for help with a promo campaign.

From Slate • May 6, 2026

NordVPN is currently running a promo that will give you three extra months free when you sign up for any plan on a yearly or two-year basis.

From Salon • Mar. 27, 2026

Yu recreated Hannah’s promo outfit, wearing a white jean jacket and pants combo, a sparkly pink top and a blond wig to round out the look.

From Los Angeles Times • Mar. 24, 2026

Some also smartly capitalised on the attention, with Seattle Opera offering 14% off tickets to Carmen using the promo code TIMOTHEE.

From BBC • Mar. 9, 2026

“I’m making a promo video for Frank's Diner,” he says.

From "The House That Lou Built" by Mae Respicio

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