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Synonyms

promo

American  
[proh-moh] / ˈproʊ moʊ /

noun

  • promos
    plural
  1. promotion.


adjective

  1. of, relating to, or involving the promotion of a product, event, etc.; promotional.

verb (used with object)

promoed, promoing
  1. to promote.

promo British  
/ ˈprəʊməʊ /

noun

    1. informal something that is used to promote a product,

    2. ( as modifier )

      a promo video

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Other Word Forms

Noun Inflected Forms

Etymology

Origin of promo

1960–65; by shortening; cf. -o

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

See Examples For:

But the feature dithers in development, which becomes something of a running joke here; the shot of a stone-faced Mr. McElwee watching a ridiculous promo reel is a moment of perfectly understated comedy.

From The Wall Street Journal Jul. 9, 2026

It confused a lot of them, but every once in a while somebody would say something so we’re using those for promo spots.

From Los Angeles Times Jul. 3, 2026

Jimmy “MrBeast” Donaldson now has his own clipping operation, Vyro, but it wasn’t long ago that he was turning to the startup known as Clipping for help with a promo campaign.

From Slate May 6, 2026

Posting on Instagram, the company encouraged ticket buyers to use the promo code "TIMOTHEE" for a discount on certain tickets that weekend.

From BBC Apr. 14, 2026

And yeah, maybe the odds are better on this promo thing, but I’ll never be that lucky.

From "What If It's Us" by Becky Albertalli and Adam Silvera

Moreover, the ubiquitous advertising campaigns of years past — featuring founder Dave Thomas through the 1990s, and the catchphrase “Where’s the beef?” even before that — have given way to promos that aren’t as distinctive.

From MarketWatch Aug. 8, 2026

A producer then called to inform her that NewsNation executives wanted to have her on much less, despite her widespread presence across NewsNation’s promos, and after the election, her contract wasn’t renewed.

From Slate Apr. 21, 2026

My email inbox is starting to resemble the mailbox at my front door: stuffed full with junk mail and promos, with an important note tucked in here and there.

From The Wall Street Journal Jan. 18, 2026

"They have more money for advertising, promos, photographers."

From BBC Jan. 17, 2026

The Cabarets plywood-paneled walls are hung with deer antlers, Old Milwaukee beer promos, and mawkish paintings of game birds taking flight.

From "Into the Wild" by Jon Krakauer

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