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Synonyms

promo

American  
[proh-moh] / ˈproʊ moʊ /

noun

  • promos
    plural
  1. promotion.


adjective

  1. of, relating to, or involving the promotion of a product, event, etc.; promotional.

verb (used with object)

promoed, promoing
  1. to promote.

promo British  
/ ˈprəʊməʊ /

noun

    1. informal something that is used to promote a product,

    2. ( as modifier )

      a promo video

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Other Word Forms

Noun Inflected Forms

Etymology

Origin of promo

1960–65; by shortening; cf. -o

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

See Examples For:

Saunders also noted that a Dunkin’ promo this year offering a free tote bag with the purchase of a half-dozen doughnuts went over well with customers.

From MarketWatch ● Sep. 19, 2026

If you’re a seasoned people-mover rider, luxury is probably the last word you’d ascribe to the vehicle another mid-century promo video called a “monster on wheels.”

From Slate ● Aug. 18, 2026

But the feature dithers in development, which becomes something of a running joke here; the shot of a stone-faced Mr. McElwee watching a ridiculous promo reel is a moment of perfectly understated comedy.

From The Wall Street Journal ● Jul. 9, 2026

It confused a lot of them, but every once in a while somebody would say something so we’re using those for promo spots.

From Los Angeles Times ● Jul. 3, 2026

“I’m making a promo video for Frank's Diner,” he says.

From "The House That Lou Built" by Mae Respicio

A pledge of at least $4 million allowed sponsors to use Sam in ads and promos.

From Los Angeles Times ● Jun. 6, 2026

A producer then called to inform her that NewsNation executives wanted to have her on much less, despite her widespread presence across NewsNation’s promos, and after the election, her contract wasn’t renewed.

From Slate ● Apr. 21, 2026

Those email promos are too good at winning over consumers — 72% of online shoppers have made an impulse purchase after seeing an advertised discount, according to Capital One Shopping.

From MarketWatch ● Mar. 31, 2026

My email inbox is starting to resemble the mailbox at my front door: stuffed full with junk mail and promos, with an important note tucked in here and there.

From The Wall Street Journal ● Jan. 18, 2026

The Cabarets plywood-paneled walls are hung with deer antlers, Old Milwaukee beer promos, and mawkish paintings of game birds taking flight.

From "Into the Wild" by Jon Krakauer

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