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Synonyms

promo

American  
[proh-moh] / ˈproʊ moʊ /

noun

plural

promos

  1. promotion.

adjective

  1. of, relating to, or involving the promotion of a product, event, etc.; promotional.

verb (used with object)

promoed, promoing

  1. to promote.

promo British  
/ ˈprəʊməʊ /

noun

    1. informal something that is used to promote a product,

    2. ( as modifier )

      a promo video
"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Etymology

Origin of promo

1960–65; by shortening; -o

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

One of his cards is a graded Birthday Pikachu 2nd anniversary promo - which has an estimated value of £9,000.

From BBC • Mar. 27, 2026

The Seattle Opera offered 14% off with promo code “TIMOTHEE.”

From Salon • Mar. 11, 2026

Los Angeles’ own Music Center, the Pacific Northwest Ballet, Seattle Opera and numerous other performance houses promoted discounted tickets to upcoming shows with promo codes referencing the actor.

From Los Angeles Times • Mar. 11, 2026

They were like, “Do you want to go to the Super Bowl to do a bit of promo and then watch the game?”

From The Wall Street Journal • Mar. 2, 2026

And yeah, maybe the odds are better on this promo thing, but I’ll never be that lucky.

From "What If It's Us" by Becky Albertalli and Adam Silvera

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023

Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.