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Synonyms

promo

American  
[proh-moh] / ˈproʊ moʊ /

noun

plural

promos
  1. promotion.


adjective

  1. of, relating to, or involving the promotion of a product, event, etc.; promotional.

verb (used with object)

promoed, promoing
  1. to promote.

promo British  
/ ˈprəʊməʊ /

noun

    1. informal something that is used to promote a product,

    2. ( as modifier )

      a promo video

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Etymology

Origin of promo

1960–65; by shortening; -o

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

The promo seemed like an odd choice given how the network evening news anchor has traditionally been a position requiring gravitas and comforting familiarity for its habit-driven audience.

From Los Angeles Times

Earlier this year, I wrote about how Chalamet’s stunts promoting his Bob Dylan biopic, “A Complete Unknown,” were a refreshing take on the modern movie promo tour, complete with wigs, college campus rallies and abstract social media videos.

From Salon

The success of the album and the deluxe edition that followed launched Thomas into a whirlwind of promo: radio and podcast stops, interviews galore and after-party appearances.

From Los Angeles Times

Have you tried Verizon’s “Bring Your Bill” promo or T-Mobile’s “Easy Switch” tool?

From The Wall Street Journal

It uses AI software to spot a trending personality and create two episodes, complete with promo art and a trailer.

From Los Angeles Times