Dictionary.com
Thesaurus.com
Synonyms

promo

American  
[proh-moh] / ˈproʊ moʊ /

noun

plural

promos

  1. promotion.

adjective

  1. of, relating to, or involving the promotion of a product, event, etc.; promotional.

verb (used with object)

promoed, promoing

  1. to promote.

promo British  
/ ˈprəʊməʊ /

noun

    1. informal something that is used to promote a product,

    2. ( as modifier )

      a promo video
"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Etymology

Origin of promo

1960–65; by shortening; -o

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

NordVPN is currently running a promo that will give you three extra months free when you sign up for any plan on a yearly or two-year basis.

From Salon • Mar. 27, 2026

Even if the promo is rough around the edges, Hartline creates a space that encourages creativity.

From Los Angeles Times • Mar. 18, 2026

They were like, “Do you want to go to the Super Bowl to do a bit of promo and then watch the game?”

From The Wall Street Journal • Mar. 2, 2026

Closing down the chat with a promo for a “loud and clear” statement coming in the next week certainly didn’t help.

From Salon • Feb. 4, 2026

“I’m making a promo video for Frank's Diner,” he says.

From "The House That Lou Built" by Mae Respicio

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023

Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.