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promo

American  
[proh-moh] / ˈproʊ moʊ /

noun

plural

promos

  1. promotion.

adjective

  1. of, relating to, or involving the promotion of a product, event, etc.; promotional.

verb (used with object)

promoed, promoing

  1. to promote.

promo British  
/ ˈprəʊməʊ /

noun

    1. informal something that is used to promote a product,

    2. ( as modifier )

      a promo video
"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Etymology

Origin of promo

1960–65; by shortening; -o

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

"Tate McRae doing a promo for NBC and Team USA for the Olympics and not Canada has me a bit sad but okay," said Jordan Cicchelli, a Toronto-based sports writer on X.

From BBC

Closing down the chat with a promo for a “loud and clear” statement coming in the next week certainly didn’t help.

From Salon

The TV presenters said in a statement: "We did not mean to cause any offence with this promo video and we are sorry if it upset anyone."

From BBC

Abbie agreed to take part and shared the charity ball promo he'd sent her on social media.

From BBC

“I’m back for my hosting sequel,” Glaser captioned a promo photo on Instagram last month.

From Los Angeles Times

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023

Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.