[ pruh-moht ]
See synonyms for: promotepromotedpromotespromoting on

verb (used with object),pro·mot·ed, pro·mot·ing.
  1. to help or encourage to exist or flourish; further: to promote world peace.

  2. to advance in rank, dignity, position, etc. (opposed to demote).

  1. Education. to put ahead to the next higher stage or grade of a course or series of classes.

  2. to aid in organizing (business undertakings).

  3. to encourage the sales, acceptance, etc., of (a product), especially through advertising or other publicity.

  4. Informal. to obtain (something) by cunning or trickery; wangle.

Origin of promote

First recorded in 1350–1400; Middle English promoten, from Latin prōmōtus, past participle of prōmovēre “to move forward, advance”; see pro-1, motive

Other words for promote

Opposites for promote

Other words from promote

  • pro·mot·able, adjective
  • pro·mot·a·bil·i·ty, noun
  • pre·pro·mote, verb (used with object), pre·pro·mot·ed, pre·pro·mot·ing.
  • self-pro·mot·ing, adjective
  • un·pro·mot·a·ble, adjective
  • un·pro·mot·ed, adjective

Words Nearby promote Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2023

How to use promote in a sentence

British Dictionary definitions for promote


/ (prəˈməʊt) /

  1. to further or encourage the progress or existence of

  2. to raise to a higher rank, status, degree, etc

  1. to advance (a pupil or student) to a higher course, class, etc

  2. to urge the adoption of; work for: to promote reform

  3. to encourage the sale of (a product) by advertising or securing financial support

  4. chess to exchange (a pawn) for any piece other than a king when the pawn reaches the 8th rank

Origin of promote

C14: from Latin prōmovēre to push onwards, from pro- 1 + movēre to move

Derived forms of promote

  • promotable, adjective
  • promotion, noun
  • promotional, adjective

Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012