promote

[ pruh-moht ]

verb (used with object)

, pro·mot·ed, pro·mot·ing.

1. to help or encourage to exist or flourish; further:

   to promote world peace.

   Synonyms: support, help, assist, advance, forward, back, abet

   Antonyms: obstruct, discourage

2. to advance in rank, dignity, position, etc. ( demote ).

   Synonyms: exalt, raise, elevate

   Antonyms: abase, degrade, demote

3. Education. to put ahead to the next higher stage or grade of a course or series of classes.
4. to aid in organizing (business undertakings).
5. to encourage the sales, acceptance, etc., of (a product), especially through advertising or other publicity.
6. Informal. to obtain (something) by cunning or trickery; wangle.

promote

/ prəˈməʊt /

verb

1. to further or encourage the progress or existence of
2. to raise to a higher rank, status, degree, etc
3. to advance (a pupil or student) to a higher course, class, etc
4. to urge the adoption of; work for

   to promote reform

5. to encourage the sale of (a product) by advertising or securing financial support
6. chess to exchange (a pawn) for any piece other than a king when the pawn reaches the 8th rank

Derived Forms

• proˈmotional, adjective
• proˈmotable, adjective
• proˈmotion, noun

Other Words From

• pro·motable adjective
• pro·mota·bili·ty noun
• prepro·mote verb (used with object) prepromoted prepromoting
• self-pro·moting adjective
• unpro·mota·ble adjective
• unpro·moted adjective

Word History and Origins

Origin of promote¹

First recorded in 1350–1400; Middle English promoten, from Latin prōmōtus, past participle of prōmovēre “to move forward, advance”; pro- ¹, motive

Word History and Origins

Origin of promote¹

C14: from Latin prōmovēre to push onwards, from pro- ¹+ movēre to move

Example Sentences

"Their approach to promoting indigenous language and culture was something that I just thought was a really important message."

From BBC

Smack Jay uses music to promote hope and advocate for social change, and has been collaborating with local artists in Belfast.

From BBC

Talking about her experience, the 29-year-old told the BBC that as Miss England she was required to have social media profiles to promote work she was doing.

From BBC

At times, he has promoted directing Medicare to negotiate drug prices.

From Salon

But it boasted a potentially enticing feature: the chance to do business with a firm partnering with and promoted by none other than Donald Trump.

From BBC

Related Words

• advance
• advertise
• advocate
• benefit
• bolster
• boost
• build up
• cooperate
• develop
• encourage
• endorse
• further
• improve
• popularize
• publicize
• push
• push for
• sell
• soft sell
• speed