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verb (used with object), pro·mot·ed, pro·mot·ing.
  1. to help or encourage to exist or flourish; further: to promote world peace.
  2. to advance in rank, dignity, position, etc. (opposed to demote).
  3. Education. to put ahead to the next higher stage or grade of a course or series of classes.
  4. to aid in organizing (business undertakings).
  5. to encourage the sales, acceptance, etc., of (a product), especially through advertising or other publicity.
  6. Informal. to obtain (something) by cunning or trickery; wangle.

Origin of promote

1350–1400; Middle English promoten < Latin prōmōtus, past participle of prōmovēre to move forward, advance. See pro-1, motive
Related formspro·mot·able, adjectivepro·mot·a·bil·i·ty, nounpre·pro·mote, verb (used with object), pre·pro·mot·ed, pre·pro·mot·ing.self-pro·mot·ing, adjectiveun·pro·mot·a·ble, adjectiveun·pro·mot·ed, adjective

Synonyms for promote

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Antonyms for promote Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2019

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Historical Examples of promote

British Dictionary definitions for promote


verb (tr)
  1. to further or encourage the progress or existence of
  2. to raise to a higher rank, status, degree, etc
  3. to advance (a pupil or student) to a higher course, class, etc
  4. to urge the adoption of; work forto promote reform
  5. to encourage the sale of (a product) by advertising or securing financial support
  6. chess to exchange (a pawn) for any piece other than a king when the pawn reaches the 8th rank
Derived Formspromotable, adjectivepromotion, nounpromotional, adjective

Word Origin for promote

C14: from Latin prōmovēre to push onwards, from pro- 1 + movēre to move
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Word Origin and History for promote

late 14c., "to advance (someone) to a higher grade or office," from Old French promoter and directly from Latin promotus, past participle of promovere "move forward, advance; cause to advance, push onward; bring to light, reveal," from pro- "forward" (see pro-) + movere "to move" (see move (v.)). General sense of "to further the growth or progress of (anything)" is from 1510s. Related: Promoted; promoting.

Online Etymology Dictionary, © 2010 Douglas Harper