promoter

American  

[pruh-moh-ter] / prəˈmoʊ tər /

noun

promoters plural

1. a person or thing that promotes, furthers, or encourages.

2. a person who initiates or takes part in the organizing of a company, development of a project, etc.

3. a person who organizes and provides financial backing for a sporting event or entertainment.

4. Chemistry. any substance that in small amounts is capable of increasing the activity of a catalyst.

5. Also called collector.  Metallurgy. a water-repellent reagent enhancing the ability of certain ores to float so that they can be extracted by the flotation process.

6. Genetics.

   1. a site on a DNA molecule at which RNA polymerase binds and initiates transcription.

   2. a gene sequence that activates transcription.

7. Obsolete. an informer.

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promoter British  

/ prəˈməʊtə /

noun

1. a person or thing that promotes

2. a person who helps to organize, develop, or finance an undertaking

3. a person who organizes and finances a sporting event, esp a boxing match

4. chem a substance added in small amounts to a catalyst to increase its activity

5. genetics a sequence of nucleotides, associated with a structural gene, that must bind with messenger RNA polymerase before transcription can proceed

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promoter Scientific  

/ prə-mō′tər /

1. The region of an operon that acts as the initial binding site for RNA polymerase.

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Other Word Forms

Derived Forms

• self-promoter
  noun

Inflected Forms

Nouns

• promoters
  plural

Etymology

Origin of promoter

First recorded in 1400–50; late Middle English; promote + -er ¹; replacing earlier promotour, from Anglo-French

Explanation

If you’ve been trying to get anyone and everyone to go see your friend’s band perform, then you could call yourself a promoter of that band. A promoter is a supporter, advocate, or booster for a person, group, or event. A promoter is an active supporter of something. A promoter of democracy, for example, is someone who tries to spread democracy throughout the world. Being a promoter is also a profession; one might be hired to make arrangements and generate publicity for some form of public entertainment, like a boxing match or a concert. Perhaps if you tell enough people about your friend's band, the band will hire you as its official promoter.

Example Sentences

Arista’s latest Net Promoter Score of 89 indicates that 94% of customers are strongly positive about the company.

From Barron's • May 5, 2026

Promoter Mick Hennessy dusted off a camcorder, took his daughter to the running track and filmed her going around at her own pace.

From BBC • Jan. 29, 2026

Promoter Ben Shalom said Hennessy could become the youngest undisputed female world champion in history, beating 22-year-old Mexican Gabriela Fundora's record.

From BBC • Nov. 27, 2025

Promoter Goldenvoice has traditionally released the festival’s lineup in January, three months or so before the event.

From Los Angeles Times • Sep. 16, 2025

Although he wore overlapping Cuffs and a ready-made Tie, he had a Rating, so a certain Promoter with an Office in Broad Street found it advisable to make a Fuss over him.

From Knocking the Neighbors by Ade, George

Related Words

• advertiser
• advocate
• backer
• booster
• organizer
• publicist
• sponsor