reposition
1 Americannoun
-
the act of depositing or storing.
-
replacement, as of a bone.
verb (used with object)
-
to put in a new or different position; shift.
to reposition the artwork on the advertising layout.
-
to change the image, marketing strategy, etc., of (a product) so as to appeal to a wider or different audience or market.
to reposition a diet drink to appeal to teenagers.
-
Medicine/Medical, Surgery. to place (an organ or bone) in its original position.
noun
-
the act or process of depositing or storing
-
surgery the return of a broken or displaced organ, or part to its normal site
-
archaic the reinstatement of a person in a post or office
verb
-
to place in a new position
-
to target (a product or brand) at a new market by changing its image
Other Word Forms
Etymology
Origin of reposition1
1580–90; < Late Latin repositiōn- (stem of repositiō ) a laying up, equivalent to Latin reposit ( us ) ( see reposit) + -iōn- -ion
Origin of reposition2
Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
HubSpot is clearly still trying to reposition itself in a world where its business model is increasingly under threat.
From Barron's • May 8, 2026
Sources indicated that executives are exploring a number of opportunities to "reposition" the business.
From BBC • Apr. 30, 2026
“While sentiment and headline risk remains for the software sector, we see SAP well underway to reposition the company for the future.”
From The Wall Street Journal • Apr. 24, 2026
Which means you still have time to reposition.
From MarketWatch • Mar. 19, 2026
Now that the pain has eased, it's all I can do to reposition myself in my bag before I plunge into sleep.
From "The Hunger Games" by Suzanne Collins
Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.
