reposition
1 Americanverb (used with object)
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to put in a new or different position; shift.
to reposition the artwork on the advertising layout.
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to change the image, marketing strategy, etc., of (a product) so as to appeal to a wider or different audience or market.
to reposition a diet drink to appeal to teenagers.
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Medicine/Medical, Surgery. to place (an organ or bone) in its original position.
noun
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the act of depositing or storing.
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replacement, as of a bone.
noun
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the act or process of depositing or storing
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surgery the return of a broken or displaced organ, or part to its normal site
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archaic the reinstatement of a person in a post or office
verb
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to place in a new position
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to target (a product or brand) at a new market by changing its image
Other Word Forms
- repositionable adjective
Etymology
Origin of reposition1
Origin of reposition1
1580–90; < Late Latin repositiōn- (stem of repositiō ) a laying up, equivalent to Latin reposit ( us ) ( reposit ) + -iōn- -ion
Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
He left his successor the delicate mission of repositioning the company’s strategy around the extraction of fossil fuels rather than disappointing investments in renewable energy.
At the same time, staples suffered, meaning investors weren’t really getting defensive, just repositioning.
From Barron's
An acquisition of Confluent would be the biggest deal for IBM in recent memory as it repositions its business around AI.
By streamlining its business, the FTSE-100 listed group is repositioning itself as a focused, high-performance industrial engineering company, it said.
Researchers can also reposition damaged DNA inside the nucleus to test how its location influences repair.
From Science Daily
Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.
