slogan
Americannoun
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a distinctive cry, phrase, or motto of any party, group, manufacturer, or person; catchword or catch phrase.
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a war cry or gathering cry, as formerly used among the Scottish clans.
noun
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a distinctive or topical phrase used in politics, advertising, etc
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history a Highland battle cry
Etymology
Origin of slogan
1505–15; < Scots Gaelic sluagh-ghairm, equivalent to sluagh army, host ( cf. slew 2) + gairm cry
Compare meaning
How does slogan compare to similar and commonly confused words? Explore the most common comparisons:
Explanation
A slogan is a short saying or catchphrase, often used by political groups. "Four more years!" and "Yes we can!" are slogans. Are you good at thinking of short little bits of language that make a point? Then maybe you should write slogans: those little phrases or sentences that political campaigns use to sell their candidates to the public. There have been many slogans in the history of American politics, including "Tippecanoe and Tyler Too" and "It's the economy, stupid." Slogans are a form of adverting and are similar to product catchphrases, like "I'm cuckoo for Cocoa Puffs!"
Vocabulary lists containing slogan
Inside Out & Back Again
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Persepolis
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Stargirl
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Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
Rather than putting out a dry statement promising to cooperate with the authorities, five employees crafted a jokey response saying the robbers had taken KitKat’s “have a break” slogan a little too literally.
From Barron's • Jun. 10, 2026
That’s the slogan for the campaign,’” said Adam Conover, a comedian who volunteered for Raman.
From Los Angeles Times • Jun. 9, 2026
Founded in 2012 and owned by Match Group, which also owns Tinder and Match.com, Hinge has built its brand around the slogan "designed to be deleted".
From BBC • Jun. 4, 2026
It will be crowned champion of all of Europe—a scenario few could have imagined in the late 2010s when Arsenal supporters mounted a “Kroenke Out” campaign behind the slogan, “We care, do you?”
From The Wall Street Journal • May 29, 2026
Still, in June 1633, during Galileo’s trial, his friend Benedetto Castelli wrote to him, remarking that the Catholic Church seemed to want to establish new columns of Hercules bearing the slogan non plus ultra.
From "The Invention of Science" by David Wootton
Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.
