motto vs. slogan
[mot-oh]
/ ˈmɒt oʊ /
noun
plural
mottoes, mottos-
a maxim adopted as an expression of the guiding principle of a person, organization, city, etc.
-
a sentence, phrase, or word expressing the spirit or purpose of a person, organization, city, etc., and often inscribed on a badge, banner, etc.
[sloh-guhn]
/ ˈsloʊ gən /
noun
-
a distinctive cry, phrase, or motto of any party, group, manufacturer, or person; catchword or catch phrase.
-
a war cry or gathering cry, as formerly used among the Scottish clans.
