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slogan

[sloh-guh n]
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noun
  1. a distinctive cry, phrase, or motto of any party, group, manufacturer, or person; catchword or catch phrase.
  2. a war cry or gathering cry, as formerly used among the Scottish clans.
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Origin of slogan

1505–15; < Scots Gaelic sluagh-ghairm, equivalent to sluagh army, host (cf. slew2) + gairm cry
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2018

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British Dictionary definitions for slogan

slogan

noun
  1. a distinctive or topical phrase used in politics, advertising, etc
  2. Scot history a Highland battle cry
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Word Origin

C16: from Gaelic sluagh-ghairm war cry, from sluagh army + gairm cry
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Word Origin and History for slogan

n.

1670s, earlier slogorne (1510s), "battle cry," from Gaelic sluagh-ghairm "battle cry used by Scottish Highland or Irish clans," from sluagh "army, host, slew," from Celtic and Balto-Slavic *slough- "help, service." Second element is gairm "a cry" (see garrulous). Metaphoric sense of "distinctive word or phrase used by a political or other group" is first attested 1704.

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Online Etymology Dictionary, © 2010 Douglas Harper