slogan

[sloh-guhn]

noun

1. a distinctive cry, phrase, or motto of any party, group, manufacturer, or person; catchword or catch phrase.

2. a war cry or gathering cry, as formerly used among the Scottish clans.

slogan

/ ˈsləʊɡən /

noun

1. a distinctive or topical phrase used in politics, advertising, etc

2. history a Highland battle cry

Word History and Origins

Origin of slogan¹

1505–15; < Scots Gaelic sluagh-ghairm, equivalent to sluagh army, host ( slew ² ) + gairm cry

Word History and Origins

Origin of slogan¹

C16: from Gaelic sluagh-ghairm war cry, from sluagh army + gairm cry

Example Sentences

Georgia's 19 state universities will be required to concentrate on a single academic discipline under the slogan "one city, one faculty".

Read more on BBC

Billboards showing Leo with the slogan "Blessed are the peacemakers" have sprouted across the country.

Read more on Barron's

Protesters in Latakia shouted slogans including "The Syrian people are one" and "To the whole world, listen to us, the Alawites will not bend".

Read more on Barron's

Ramos, an L.A. native and Dodgers fan, was more than happy to participate, adding his name and slogans crafted by Nike to each piece.

Read more on Los Angeles Times

Since 2019 we have also been campaigning for equal FA Cup prize money for the women's and men's competitions - not as a slogan, but as a strategy.

Read more on BBC

Related Words

• expression 
• jingle 
• phrase 
• rallying cry www.thesaurus.com
• saying 
• trademark