slogan
Americannoun
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slogans
plural
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a distinctive cry, phrase, or motto of any party, group, manufacturer, or person; catchword or catch phrase.
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a war cry or gathering cry, as formerly used among the Scottish clans.
noun
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a distinctive or topical phrase used in politics, advertising, etc
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history a Highland battle cry
Other Word Forms
Noun Inflected Forms
Etymology
Origin of slogan
1505–15; < Scots Gaelic sluagh-ghairm, equivalent to sluagh army, host ( cf. slew 2) + gairm cry
Compare meaning
How does slogan compare to similar and commonly confused words? Explore the most common comparisons:
Explanation
A slogan is a short saying or catchphrase, often used by political groups. "Four more years!" and "Yes we can!" are slogans. Are you good at thinking of short little bits of language that make a point? Then maybe you should write slogans: those little phrases or sentences that political campaigns use to sell their candidates to the public. There have been many slogans in the history of American politics, including "Tippecanoe and Tyler Too" and "It's the economy, stupid." Slogans are a form of adverting and are similar to product catchphrases, like "I'm cuckoo for Cocoa Puffs!"
Vocabulary lists containing slogan
Inside Out & Back Again
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Persepolis
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Stargirl
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Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
See Examples For:
This included posting a tweet featuring the slogan "Get Brexit Done" in Comic Sans, a font loathed by graphic designers.
From BBC ● Aug. 20, 2026
Panettiere’s Claire was at the center of the series’ marketing thanks to the slogan, “Save the cheerleader, save the world.”
From The Wall Street Journal ● Aug. 17, 2026
The character inspired the show’s signature slogan: “Save the cheerleader, save the world.”
From Salon ● Aug. 17, 2026
Merchandise available on Count Binface's website includes T-shirts with the slogan "I fight fascists and extortionate croissants".
From Barron's ● Aug. 11, 2026
In barely a decade, the War on Drugs went from being a political slogan to an actual war.
From "The New Jim Crow" by Michelle Alexander
It’s called New People, and its program is a set of cliché slogans such as “not revolution, but evolution.”
From The Wall Street Journal ● Aug. 22, 2026
Syria's uprising began in Daraa in March 2011, after 15 students were arrested for allegedly writing anti-government slogans on the city's walls.
From Barron's ● Aug. 11, 2026
Overhead, corporate slogans captured the relentless service-oriented ethos driving China’s factories: “Everything except serving customers is nonsense.”
From The Wall Street Journal ● Aug. 7, 2026
A loud cheer went up and huge celebrations erupted with the protesters singing, dancing, shouting slogans and handing out sweets.
From BBC ● Jul. 25, 2026
A bunch of people carried protest signs and wore T-shirts with climate change slogans, and Akira and Natalie took pictures of the best ones.
From "Two Degrees" by Alan Gratz
Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.
