slogan

[sloh-guhn]

noun

1. a distinctive cry, phrase, or motto of any party, group, manufacturer, or person; catchword or catch phrase.

2. a war cry or gathering cry, as formerly used among the Scottish clans.

slogan

/ ˈsləʊɡən /

noun

1. a distinctive or topical phrase used in politics, advertising, etc

2. history a Highland battle cry

Word History and Origins

Origin of slogan¹

1505–15; < Scots Gaelic sluagh-ghairm, equivalent to sluagh army, host ( slew ² ) + gairm cry

Word History and Origins

Origin of slogan¹

C16: from Gaelic sluagh-ghairm war cry, from sluagh army + gairm cry

Example Sentences

"I'm still smiling and I still love Australia," he wrote before signing off with his famed slogan "bosh" - a British slang word often used as an enthusiastic exclamation.

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People flooded a square in front of the Antananarivo city hall, waving flags and chanting slogans, some hanging off military vehicles as they arrived, AFP reporters saw.

Read more on Barron's

Sweatshirts and hats display slogans like “Hot Girls Read” and “Banned Books Lover.”

Read more on Los Angeles Times

It’s carried out in partnership with the LVCVA, the tourism board best known for the “What Happens Here, Stays Here” slogan.

Read more on Salon

During the march, which came a day after a ceasefire between Israel and Hamas came into effect in Gaza, slogans such as "stop arming Israel" and "free Palestine" could be seen.

Read more on BBC

Related Words

• expression 
• jingle 
• phrase 
• rallying cry www.thesaurus.com
• saying 
• trademark