slogan
Americannoun
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a distinctive cry, phrase, or motto of any party, group, manufacturer, or person; catchword or catch phrase.
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a war cry or gathering cry, as formerly used among the Scottish clans.
noun
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a distinctive or topical phrase used in politics, advertising, etc
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history a Highland battle cry
Etymology
Origin of slogan
1505–15; < Scots Gaelic sluagh-ghairm, equivalent to sluagh army, host ( cf. slew 2) + gairm cry
Compare meaning
How does slogan compare to similar and commonly confused words? Explore the most common comparisons:
Explanation
A slogan is a short saying or catchphrase, often used by political groups. "Four more years!" and "Yes we can!" are slogans. Are you good at thinking of short little bits of language that make a point? Then maybe you should write slogans: those little phrases or sentences that political campaigns use to sell their candidates to the public. There have been many slogans in the history of American politics, including "Tippecanoe and Tyler Too" and "It's the economy, stupid." Slogans are a form of adverting and are similar to product catchphrases, like "I'm cuckoo for Cocoa Puffs!"
Vocabulary lists containing slogan
Inside Out & Back Again
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Persepolis
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Stargirl
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Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
The right policy is the Administration’s slogan of “no dust, no dollars.”
From The Wall Street Journal • May 28, 2026
It sounds rather like the slogan from one of those breathless adverts for discounted sofas.
From BBC • May 21, 2026
Kelly Hall had a long goatee and was wearing a t-shirt with the slogan “Government Watch List” when he went to vote on Tuesday.
From Slate • May 20, 2026
If we had, it might have come with a purposefully incomprehensible slogan, absent any sound or fury but definitely signifying nothing.
From Salon • May 17, 2026
The very real fear that the British would free America’s enslaved people was as important as a shipload of tea or a slogan such as “No taxation without representation.”
From "In the Shadow of Liberty" by Kenneth C. Davis
Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.
