slogan

[ sloh-guhn ]

noun

1. a distinctive cry, phrase, or motto of any party, group, manufacturer, or person; catchword or catch phrase.
2. a war cry or gathering cry, as formerly used among the Scottish clans.

slogan

/ ˈsləʊɡən /

noun

1. a distinctive or topical phrase used in politics, advertising, etc
2. history a Highland battle cry

Word History and Origins

Origin of slogan¹

1505–15; < Scots Gaelic sluagh-ghairm, equivalent to sluagh army, host ( slew ² ) + gairm cry

Word History and Origins

Origin of slogan¹

C16: from Gaelic sluagh-ghairm war cry, from sluagh army + gairm cry

Example Sentences

Bawumia has criss-crossed the country in a blue-coloured bus, with his image emblazoned on it alongside his campaign slogan: "It is possible" - a reference to the fact that he can win, and stimulate economic growth.

From BBC

Prosecutors said Mashinsky used slogans like “Unbank Yourself” to persuade customers to invest and used their deposits to pay for market purchases of the Celsius token to prop up its value.

From Salon

He has criticized Trump’s foreign policy slogan, “America First,” as similar to “the language they used in the ‘20s and ‘30s.”

From Los Angeles Times

Officers said chanting slogans, wearing clothing and displaying articles including flags, signs or logos that express support for the groups would amount to an offence.

From BBC

The party has been running its campaign under a "new energy" slogan after his election as leader and Taoiseach earlier this year.

From BBC

Related Words

• expression
• jingle
• phrase
• rallying cry
• saying
• trademark