slogan
[sloh-guh n]
- a distinctive cry, phrase, or motto of any party, group, manufacturer, or person; catchword or catch phrase.
- a war cry or gathering cry, as formerly used among the Scottish clans.
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Origin of slogan
Dictionary.com Unabridged
Based on the Random House Unabridged Dictionary, © Random House, Inc. 2018
Related Words
sayingtrademarkjinglephraseexpressionbywordcatchphrasecatchwordidiomwatchwordproverbshibbolethExamples from the Web for slogan
Contemporary Examples
Riffing off the slogan “Now Everyone Can Fly,” the carrier offered no-frills flights that were both cheap and plentiful.
In Britain the craft beer movement began much earlier, under the slogan “Real Ale.”
The series, which features the slogan “Do you still like us?”
While Stinnett proudly takes credit for the design, he is quick to note that he did not come up with the slogan.
The government of Israel is not going to overcome this with a slogan or a quick sweetness-and-light campaign.
Historical Examples
You know who put over the slogan, 'Wilcox, the Solar Savior?'
The Martian CabalRoman Frederick Starzl
"Food will win the war" was the slogan which challenged American agriculture.
The Farmer and His CommunityDwight Sanderson
Edward Bulwer-Lytton gave us the slogan "The pen is mightier than the sword."
The Civilization of IlliteracyMihai Nadin
The Land of a Million Shacks—that was the slogan of the frontier.
Land of the Burnt ThighEdith Eudora Kohl
The eager American population adopted the slogan with enthusiasm.
The American EmpireScott Nearing
slogan
- a distinctive or topical phrase used in politics, advertising, etc
- Scot history a Highland battle cry
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Word Origin
C16: from Gaelic sluagh-ghairm war cry, from sluagh army + gairm cry
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
© William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
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Word Origin and History for slogan
n.
1670s, earlier slogorne (1510s), "battle cry," from Gaelic sluagh-ghairm "battle cry used by Scottish Highland or Irish clans," from sluagh "army, host, slew," from Celtic and Balto-Slavic *slough- "help, service." Second element is gairm "a cry" (see garrulous). Metaphoric sense of "distinctive word or phrase used by a political or other group" is first attested 1704.
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Online Etymology Dictionary, © 2010 Douglas Harper