slogan
Americannoun
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slogans
plural
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a distinctive cry, phrase, or motto of any party, group, manufacturer, or person; catchword or catch phrase.
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a war cry or gathering cry, as formerly used among the Scottish clans.
noun
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a distinctive or topical phrase used in politics, advertising, etc
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history a Highland battle cry
Other Word Forms
Noun Inflected Forms
Etymology
Origin of slogan
1505–15; < Scots Gaelic sluagh-ghairm, equivalent to sluagh army, host ( cf. slew 2) + gairm cry
Compare meaning
How does slogan compare to similar and commonly confused words? Explore the most common comparisons:
Explanation
A slogan is a short saying or catchphrase, often used by political groups. "Four more years!" and "Yes we can!" are slogans. Are you good at thinking of short little bits of language that make a point? Then maybe you should write slogans: those little phrases or sentences that political campaigns use to sell their candidates to the public. There have been many slogans in the history of American politics, including "Tippecanoe and Tyler Too" and "It's the economy, stupid." Slogans are a form of adverting and are similar to product catchphrases, like "I'm cuckoo for Cocoa Puffs!"
Vocabulary lists containing slogan
Inside Out & Back Again
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Persepolis
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Stargirl
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Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
See Examples For:
Indiana Fever player Sophie Cunningham appeared at Missouri’s homecoming game with a hat bearing a slogan that seemed to imply that transgender women are not actually women.
From Los Angeles Times ● Oct. 12, 2026
Macron coined a slogan for the approach: Quoi qu’il en coûte, or “whatever it costs.”
From The Wall Street Journal ● Oct. 6, 2026
Zuckerberg spoke alongside Wang at the same keynote address, wearing his new Hillsong pastor drip, the T-shirt this time emblazoned with the slogan “Building is my love language.”
From Slate ● Oct. 3, 2026
Last year the company launched a spin-off campaign to its iconic "Just Do It" slogan aimed at younger generations with the line "Why Do It?"
From BBC ● Oct. 1, 2026
There is a slogan posted in English all over modern Alexandria that reads, “Alexandria is the mermaid of the Mediterranean Sea.”
From "Circumference" by Nicholas Nicastro
An AFP journalist reported that slogans were spraypainted in Hebrew on the exterior walls, including "just because we are quiet doesn't mean we are asleep".
From Barron's ● Oct. 14, 2026
Footage showed the two - along with others - climbing over police barricades before chanting slogans while holding the Indian flag.
From BBC ● Oct. 13, 2026
Prosecutors also allege that slogans including "Free Gaza", "Free Palestine" and "Gaza is not for sale" were daubed on the course and buildings, along with offensive messages directed at Trump.
From BBC ● Aug. 28, 2026
It’s called New People, and its program is a set of cliché slogans such as “not revolution, but evolution.”
From The Wall Street Journal ● Aug. 22, 2026
We pulled fifteen thousand Harlemites into the street behind our slogans and marched down Broadway to City Hall.
From "Invisible Man" by Ralph Ellison
Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.
