slogan

American  

[sloh-guhn] / ˈsloʊ gən /

noun

slogans plural

1. a distinctive cry, phrase, or motto of any party, group, manufacturer, or person; catchword or catch phrase.

2. a war cry or gathering cry, as formerly used among the Scottish clans.

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slogan British  

/ ˈsləʊɡən /

noun

1. a distinctive or topical phrase used in politics, advertising, etc

2. history a Highland battle cry

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Other Word Forms

Noun Inflected Forms

• slogans
  plural

Etymology

Origin of slogan

1505–15; < Scots Gaelic sluagh-ghairm, equivalent to sluagh army, host ( cf. slew ²) + gairm cry

Compare meaning

How does slogan compare to similar and commonly confused words? Explore the most common comparisons:

• motto vs. slogan

Explanation

A slogan is a short saying or catchphrase, often used by political groups. "Four more years!" and "Yes we can!" are slogans. Are you good at thinking of short little bits of language that make a point? Then maybe you should write slogans: those little phrases or sentences that political campaigns use to sell their candidates to the public. There have been many slogans in the history of American politics, including "Tippecanoe and Tyler Too" and "It's the economy, stupid." Slogans are a form of adverting and are similar to product catchphrases, like "I'm cuckoo for Cocoa Puffs!"

Example Sentences

See Examples For:

slogan slogans

The voice growling over it belongs to Dana White, the president and CEO of the UFC, who does donuts in a blacked-out performance truck while the slogan lands.

From Salon ● Jul. 15, 2026

That protest song, turning the revolutionary slogan “homeland or death” on its head, was wildly popular and more than an embarrassment for the regime.

From The Wall Street Journal ● Jul. 12, 2026

I groaned as strumming Spanish guitars played underneath a cheerful introduction welcoming me to the “Jewel of the Missions” — a slogan that boosters coined decades ago.

From Los Angeles Times ● Jul. 4, 2026

Gray Monster, a newsletter aimed at caregivers, plays off this dynamic with its slogan: “Gray Monster helps because we know your brother won’t.”

From MarketWatch ● Jun. 30, 2026

The Citizens National Bank of Wolf Point passed out fans with a slogan printed on one side: Come across or the Kaiser will.

From "Hattie Big Sky" by Kirby Larson

As such, the book serves as a buoyant yearbook for the Jazz Age and is alive with the slogans, social rituals, events and scandals that had so recently captivated America.

From The Wall Street Journal ● Jun. 19, 2026

But one thing’s for certain: It’s going to take solutions, not slogans.

From MarketWatch ● Jun. 17, 2026

Inside one hotel hosting Iranian pilgrims posters lined the walls written in Arabic and English stating: "Raising flags and saying religious or political slogans is prohibited," echoing an earlier warning broadcast by the interior ministry.

From Barron's ● May 25, 2026

Protesters have repeatedly taken to the streets in the capital, Havana, and in a demonstration on Wednesday blocked roads with burning rubbish and shouted anti-government slogans.

From BBC ● May 22, 2026

Dresner would read respondents proposed PR blurbs and slogans about the movie to find out which ones worked the best.

From "Blink" by Malcolm Gladwell

Related Words

• expression
• jingle
• phrase
• rallying cry
• saying
• trademark