slogan
Americannoun
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a distinctive cry, phrase, or motto of any party, group, manufacturer, or person; catchword or catch phrase.
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a war cry or gathering cry, as formerly used among the Scottish clans.
noun
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a distinctive or topical phrase used in politics, advertising, etc
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history a Highland battle cry
Etymology
Origin of slogan
1505–15; < Scots Gaelic sluagh-ghairm, equivalent to sluagh army, host ( slew 2 ) + gairm cry
Compare meaning
How does slogan compare to similar and commonly confused words? Explore the most common comparisons:
Explanation
A slogan is a short saying or catchphrase, often used by political groups. "Four more years!" and "Yes we can!" are slogans. Are you good at thinking of short little bits of language that make a point? Then maybe you should write slogans: those little phrases or sentences that political campaigns use to sell their candidates to the public. There have been many slogans in the history of American politics, including "Tippecanoe and Tyler Too" and "It's the economy, stupid." Slogans are a form of adverting and are similar to product catchphrases, like "I'm cuckoo for Cocoa Puffs!"
Vocabulary lists containing slogan
Inside Out & Back Again
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Persepolis
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Stargirl
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Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
A flag draped on a balcony overlooking the rally read "Tisza is surging", a slogan of Magyar's party, referring to the river Tisza, the same as the party's acronym.
From Barron's • Apr. 10, 2026
“Britannia rules the waves” encapsulated Great Britain’s command of the seas in a bygone era, but it’s now an empty slogan indicting the British navy’s decline.
From The Wall Street Journal • Apr. 6, 2026
But for now, No Kings is more a powerful slogan than a coherent strategy.
From Salon • Apr. 4, 2026
Magyar's slogan dates back to a revolutionary poet's 19th Century rallying cry to rise up for the homeland.
From BBC • Apr. 1, 2026
I just thought of a slogan: "I like you, too, Sparkle, but not in a needy way. Also, I'm the cool, geek-chic guy you never knew you always wanted."
From "From Twinkle, with Love" by Sandhya Menon
Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.
