slogan
Americannoun
-
a distinctive cry, phrase, or motto of any party, group, manufacturer, or person; catchword or catch phrase.
-
a war cry or gathering cry, as formerly used among the Scottish clans.
noun
-
a distinctive or topical phrase used in politics, advertising, etc
-
history a Highland battle cry
Etymology
Origin of slogan
1505–15; < Scots Gaelic sluagh-ghairm, equivalent to sluagh army, host ( cf. slew 2) + gairm cry
Compare meaning
How does slogan compare to similar and commonly confused words? Explore the most common comparisons:
Explanation
A slogan is a short saying or catchphrase, often used by political groups. "Four more years!" and "Yes we can!" are slogans. Are you good at thinking of short little bits of language that make a point? Then maybe you should write slogans: those little phrases or sentences that political campaigns use to sell their candidates to the public. There have been many slogans in the history of American politics, including "Tippecanoe and Tyler Too" and "It's the economy, stupid." Slogans are a form of adverting and are similar to product catchphrases, like "I'm cuckoo for Cocoa Puffs!"
Vocabulary lists containing slogan
Inside Out & Back Again
Looking to grow your vocabulary? Check out this interactive, curated word list from our team of English language specialists at Vocabulary.com – one of over 17,000 lists we've built to help learners worldwide!
Persepolis
Interested in learning more words like this one? Our team at Vocabulary.com has got you covered! You can review flashcards, quiz yourself, practice spelling, and more – and it's all completely free to use!
Stargirl
Want to remember this word for good? Start your learning journey today with our library of interactive, themed word lists built by the experts at Vocabulary.com – we'll help you make the most of your study time!
Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
Dipke soon launched the Cockroach Janta Party—janta meaning “the public” in Hindi—with the slogan “Voice of the Lazy and Unemployed.”
From The Wall Street Journal • Jun. 7, 2026
Founded in 2012 and owned by Match Group, which also owns Tinder and Match.com, Hinge has built its brand around the slogan "designed to be deleted".
From BBC • Jun. 4, 2026
And like Facebook, their slogan was “Move fast and break things.”
From Los Angeles Times • Jun. 2, 2026
An hour before the protest was due to start, lines of people streamed from other parts of the city, many wearing t-shirts bearing the demonstration's slogan: "The students are winning."
From Barron's • May 23, 2026
That should be the slogan for this hospital.
From "Five Feet Apart" by Rachael Lippincott
Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.
