slogan

American  

[sloh-guhn] / ˈsloʊ gən /

noun

• slogans
  plural

1. 

   a distinctive cry, phrase, or motto of any party, group, manufacturer, or person; catchword or catch phrase.

2. a war cry or gathering cry, as formerly used among the Scottish clans.

---

slogan British  

/ ˈsləʊɡən /

noun

1. a distinctive or topical phrase used in politics, advertising, etc

2. history a Highland battle cry

---

Other Word Forms

Noun Inflected Forms

• slogans
  plural

Etymology

Origin of slogan

1505–15; < Scots Gaelic sluagh-ghairm, equivalent to sluagh army, host ( cf. slew ²) + gairm cry

Compare meaning

How does slogan compare to similar and commonly confused words? Explore the most common comparisons:

• motto vs. slogan

Explanation

A slogan is a short saying or catchphrase, often used by political groups. "Four more years!" and "Yes we can!" are slogans. Are you good at thinking of short little bits of language that make a point? Then maybe you should write slogans: those little phrases or sentences that political campaigns use to sell their candidates to the public. There have been many slogans in the history of American politics, including "Tippecanoe and Tyler Too" and "It's the economy, stupid." Slogans are a form of adverting and are similar to product catchphrases, like "I'm cuckoo for Cocoa Puffs!"

Example Sentences

See Examples For:

slogan slogans

Indiana Fever player Sophie Cunningham appeared at Missouri’s homecoming game with a hat bearing a slogan that seemed to imply that transgender women are not actually women.

From Los Angeles Times ● Oct. 12, 2026

Maine Democratic Senate candidate Troy Jackson doesn’t seem to have thought about it very hard, other than as a slogan.

From The Wall Street Journal ● Oct. 9, 2026

Zuckerberg spoke alongside Wang at the same keynote address, wearing his new Hillsong pastor drip, the T-shirt this time emblazoned with the slogan “Building is my love language.”

From Slate ● Oct. 3, 2026

"Because they were taken alive, we want them back alive," one banner slogan read.

From Barron's ● Sep. 27, 2026

Information wants to be free, I mouth the Den’s slogan silently.

From "Warcross" by Marie Lu

"You can see how big the crowd is already," demonstrator Abhay Aryan, 28, told AFP as the crowd marched towards the Supreme Court, chanting slogans and waving placards.

From Barron's ● Oct. 12, 2026

In a statement on its website, the agency "strongly recommends to holders of trademarks, slogans, company names and others who do not yet own a .si domain that they register one as soon as possible".

From Barron's ● Sep. 29, 2026

Television cameras outside the courtroom feast on the sea of women clad in bright pink T-shirts emblazoned with slogans like “She Needed Help” or “Stand in Peace for Lindsay.”

From The Wall Street Journal ● Aug. 31, 2026

Many prominently featured slogans, which were intertwined with suffragette banners and ribbons.

From BBC ● Aug. 20, 2026

Dresner would read respondents proposed PR blurbs and slogans about the movie to find out which ones worked the best.

From "Blink" by Malcolm Gladwell

Related Words

• expression
• jingle
• phrase
• rallying cry
• saying
• trademark