slogan
Americannoun
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a distinctive cry, phrase, or motto of any party, group, manufacturer, or person; catchword or catch phrase.
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a war cry or gathering cry, as formerly used among the Scottish clans.
noun
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a distinctive or topical phrase used in politics, advertising, etc
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history a Highland battle cry
Etymology
Origin of slogan
1505–15; < Scots Gaelic sluagh-ghairm, equivalent to sluagh army, host ( slew 2 ) + gairm cry
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Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
LOS ANGELES—State Farm has burnished its reputation as the country’s largest home and auto insurer with its “good neighbor” slogan.
From The Wall Street Journal • Apr. 2, 2026
Greater Manchester Mayor Andy Burnham is among the guests scheduled to address the conference on Saturday, which has the slogan of "hope not fear".
From BBC • Mar. 14, 2026
It was never their slogan to begin with.
From Slate • Mar. 14, 2026
The Hebrew slogan "Hatovim la-tays" -- "the best become pilots" -- emerged in the 1960s to encourage top recruits to join the air force.
From Barron's • Mar. 6, 2026
An American battery, its slogan offering nine lives.
From "All the Light We Cannot See" by Anthony Doerr
Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.
