soft power

British

noun

the ability to achieve one's goals without force, esp by diplomacy, persuasion, etc Compare hard power

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

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soft power

It has been seen as a diplomatic bridge between the West and Iran and Sultan Haitham bin Tarik Al Said will be given the full soft power treatment from his royal hosts.

From BBC ● Oct. 20, 2026

"The scale of the transformation of Manchester City... delivered enormous soft power gains by association for Abu Dhabi," Kristian Coates Ulrichsen, a Middle East researcher at Rice University's Baker Institute, told AFP.

From Barron's ● Oct. 1, 2026

The initiative would focus on manufacturing, agriculture, technology and defence, as well as India's "soft power" through yoga, tourism and handicrafts.

From Barron's ● Aug. 15, 2026

But Osborn said EA's value to the PIF was "not purely economic" - instead, it was about "owning a soft power asset that is quietly entrenched in the sporting community".

From BBC ● Aug. 4, 2026

With my soft power, I was finding I could be strong.

From "Becoming" by Michelle Obama

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Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023