soft power

noun

the ability to achieve one's goals without force, esp by diplomacy, persuasion, etc Compare hard power

The defeat of Islamic extremism requires both hard and soft power responses.

“She can help China build soft power,” said a source in the piece.

Americans tend to radically overestimate the benefits of "soft power" or "leading by example".

Ayatollah Khomeini was a profound believer in soft power: say “the Truth” and the people would come.

The recent veto on Syria undermines its campaign to project “soft power” and a kinder, gentler image around the world.

Donnegan allowed her to stop him with that soft power for a moment, until his face went white—as if with pain.

Mae felt herself gradually yielding to the spell of this man's soft power.

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