soft power

noun

the ability to achieve one's goals without force, esp by diplomacy, persuasion, etcCompare hard power

Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Examples from the Web for soft power

Contemporary Examples of soft power

Jones will have to play hardball with the generals as well as the diplomats and soft-power advocates.
The Turf War Brewing Inside the White House
Russ Hoyle
December 5, 2008