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soft power

British  

noun

  1. the ability to achieve one's goals without force, esp by diplomacy, persuasion, etc Compare hard power

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

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The initiative would focus on manufacturing, agriculture, technology and defence, as well as India's "soft power" through yoga, tourism and handicrafts.

From Barron's Aug. 15, 2026

But Osborn said EA's value to the PIF was "not purely economic" - instead, it was about "owning a soft power asset that is quietly entrenched in the sporting community".

From BBC Aug. 4, 2026

Plus, U.S. soft power at the World Cup, the best views of Maine’s coast and prepping to watch “The Odyssey’

From The Wall Street Journal Jul. 19, 2026

Until recently, Beijing wanted to encourage the rapid spread of Chinese AI models globally, believing this represented a form of Chinese soft power.

From The Wall Street Journal Jul. 9, 2026

With my soft power, I was finding I could be strong.

From "Becoming" by Michelle Obama

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