soft power
noun
the ability to achieve one's goals without force, esp by diplomacy, persuasion, etcCompare hard power
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
© William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
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Examples from the Web for soft power
Contemporary Examples of soft power
Jones will have to play hardball with the generals as well as the diplomats and soft-power advocates.
