soft power

British  

noun

1. the ability to achieve one's goals without force, esp by diplomacy, persuasion, etc Compare hard power

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Example Sentences

Such state visits are about projecting soft power and building relationships, and the three-day visit will see a mix of pageantry, politics and culture.

From BBC

Such state visits are about projecting soft power and building relationships, and German president Frank-Walter Steinmeier's three-day visit will see a mix of pageantry, politics and culture.

From BBC

Overseas sales of Japanese content, such as anime, comics, video games, film and music, now generate export value comparable to Japan’s steel and semiconductor industries, underscoring how soft power has become a significant national asset.

From The Wall Street Journal

China is a major player across Central Asia, investing heavily in infrastructure and soft power projects in a bid to replace Russia's dominant position in the region.

From Barron's

Passport strength reflects a nation's soft power and global influence.

From BBC