soft power

noun

1. the ability to achieve one's goals without force, esp by diplomacy, persuasion, etc Compare hard power

Example Sentences

McDonald said Connolly appreciated "the preparation" for a United Ireland "needs to happen now" and that she would "exercise that soft power".

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That sort of soft power can strengthen ties between our two countries, even during times when many of our partners are growing disillusioned with America.

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War risked defeat, while diplomacy used bribes and the soft power of cultural influence to target the Huns’ vulnerabilities: Their rulers needed money and prestige—either from conquest or recognition—to manage followers; Byzantium gave them both.

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"It's massive news in terms of Saudi Arabia's soft power strategy. EA is the perfect company for what Saudi Arabia wants to achieve in terms of its influence," George Osborn, editor of Video Games Industry Memo, told BBC Sport.

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For Pakistan, the pact leverages Saudi's financial clout to boost its military capabilities and Riyadh's soft power to secure wider political backing, leaving India to face not just Pakistan but a broader coalition of Muslim states, according to Mr Aboudouh.

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