soft power

British  

noun

1. the ability to achieve one's goals without force, esp by diplomacy, persuasion, etc Compare hard power

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Example Sentences

BTS, which has addressed the UN and been invited to the White House, has become the face of South Korea's soft power.

From BBC

For South Korea, this is more than the comeback of a K-pop band - it's also the return of a cultural force that has propelled Korean soft power with its record-busting mix of punchy pop and electric dance moves.

From BBC

It was also deployed in diplomacy, as a symbol of Denmark’s soft power.

From The Wall Street Journal

VOA was created in the wake of World War II as a key instrument of American soft power worldwide.

From Barron's

Today, bands like BTS and Blackpink have become regular attendees of Western awards shows, newer groups like Stray Kids and NewJeans increasingly boast members of diverse nationalities, South Korean president Lee Jae Myung has embraced K-pop as a soft power tool to drive diplomacy and economic growth.

From BBC