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soften
/ ˈsɒfən /
verb
to make or become soft or softer
to make or become gentler
(intr) commerce
(of demand, a market, etc) to weaken
(of a price) to fall
Other Word Forms
- oversoften verb
- resoften verb
- unsoftening adjective
Word History and Origins
Example Sentences
But he said he had already started to address issues, such as softening U.S. sales, by adding new products and slashing production cycles, before Wilson went public with his criticisms.
“The lending data and Nationwide survey could “show a softening in housing market conditions, as affordability concerns may have mounted ahead of Wednesday’s budget, dampening demand,” Investec economist Lottie Gosling said in a note.
Now, some are questioning whether they can sell what they have, amid concerns about a softening economy.
That said, investors have softened their views in recent weeks.
That said, investors have softened their views in recent weeks.
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