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sticker shock

American  

noun

  1. unpleasant surprise on learning of an unexpectedly high price for an item.


Etymology

Origin of sticker shock

sticker ( price ) + shock

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

Puerto Rico also relies heavily on oil for generating power, but Cathy Kunkel, a consultant with the Institute for Energy Economics and Financial Analysis, said its residents aren’t yet facing the same sticker shock.

From The Wall Street Journal • Apr. 21, 2026

Locals in Southern California and Oklahoma City endured the presale headaches and sticker shock before the global audience got their shot at securing tickets this week.

From Los Angeles Times • Apr. 15, 2026

Many of us have experienced the insurance-rate sticker shock of upgrading from a beloved old jalopy to something newer and nicer.

From The Wall Street Journal • Apr. 10, 2026

“You don’t want sticker shock a year from now,” he says.

From MarketWatch • Mar. 25, 2026

Profits may take a near-term hit to avoid giving shoppers sticker shock.

From Barron's • Mar. 19, 2026