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sticker shock

American  

noun

  1. unpleasant surprise on learning of an unexpectedly high price for an item.


Etymology

Origin of sticker shock

sticker ( price ) + shock


Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

See Examples For:

Electric bill sticker shock is common for customers of investor-owned utilities, but less so for municipally owned utilities such as DWP.

From Los Angeles Times ● Oct. 17, 2026

But longer cycles also put them under greater pressure to deliver new AI capabilities and other features compelling enough for customers to overcome the sticker shock.

From The Wall Street Journal ● Sep. 23, 2026

Premium sports franchises have spiked in value so rapidly that sticker shock is nil.

From Los Angeles Times ● Aug. 25, 2026

People often get sticker shock when they investigate COBRA.

From MarketWatch ● Aug. 22, 2026

While TJ acknowledges her family is fortunate enough to afford it, she says the sticker shock from inflation is real — and it’s changing how she shops for everyday essentials.

From MarketWatch ● Aug. 6, 2026

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