time of day

American  

noun

1. a definite time as shown by a timepiece; the hour.

   Can you tell me the time of day?

2. Informal. a minimum of attention.

   He wouldn't even give her the time of day.

3. the current time; the present.

   The younger generation in this time of day encounters problems quite different from those of past generations.

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time of day Idioms  

1. The hour shown on a clock; also, a stage in any activity or period. For example, What time of day is the repairman coming? or This is hardly the time of day to ask for another installment when he's just turned one in. [Late 1500s] Also see not give someone the time of day.

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Etymology

Origin of time of day

First recorded in 1590–1600

Example Sentences

Swiss tourist Philippe Bignens, 56, visiting London with his father, told AFP they had to change plans and retreat to their hotel to avoid being outside at the hottest time of day.

From Barron's • May 26, 2026

It can even clock what time of day you’re watching, as well as the obscure Criterion print you’re spinning in your not-smart DVD player.

From Slate • May 3, 2026

Their performance varies based on weather, time of day and the season.

From Los Angeles Times • Apr. 27, 2026

Former US military official William Fallon - a retired US Navy admiral - told the BBC that "time of day" probably worked in the rescue mission's favour.

From BBC • Apr. 5, 2026

They would then proceed to Buckingham Palace, arriving at the time of day when the light would be best for sketching.

From "The Hidden Gallery" by Maryrose Wood