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Showing results for underprice. Search instead for underpriced.
Synonyms

underprice

American  
[uhn-der-prahys] / ˌʌn dərˈpraɪs /

verb (used with object)

underpriced, underpricing
  1. to price (goods or merchandise) lower than the standard price or fair value.

  2. to undercut (a competitor) by underselling or setting prices below actual cost.


underprice British  
/ ˌʌndəˈpraɪs /

verb

  1. (tr) to price (an article for sale) at too low a level or amount

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Etymology

Origin of underprice

First recorded in 1750–60; under- + price


Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

See Examples For:

Artists are presumed to underprice their tickets because they don’t want to be seen gouging their fans.

From The Wall Street Journal ● Aug. 28, 2026

Moe points out that since “the demand for compute is growing faster than supply can respond, the market continues to underprice the likely duration of the semiconductor memory cycle.”

From MarketWatch ● Jun. 3, 2026

In other words, amid all of the noise about the prospect of change, don't underprice the prospect of no change.

From BBC ● Dec. 30, 2025

It is not right if somebody’s just going to copy what you make and try to underprice you and try to drive companies out of the space.

From The Verge ● Mar. 1, 2022

Dealers began to underprice one another; profits vanished.

From "Freakonomics: A Rogue Economist Explores the Hidden Side of Everything" by Steven D. Levitt

Sarr is potentially slightly underpriced and, if he continues to receive a large share of Palace's shots and attacking transitions, he has the potential to be one of the standout mid-priced midfielders in FPL.

From BBC ● Aug. 14, 2026

An expert witness testified that Left’s words carried special weight because traders thought he had “skin in the game” when he tweeted about whether a stock was overvalued or underpriced.

From The Wall Street Journal ● Jun. 2, 2026

Simon Adler, a fund manager with Schroders, argues that investors need to look for unloved situations that are underpriced.

From Barron's ● Mar. 19, 2026

Pinterest says it will ramp up share buybacks after picking up fresh support from an activist investor and declaring its stock to be underpriced.

From MarketWatch ● Mar. 3, 2026

When gold had been trading around $650 an ounce for the past two years, an option to buy it for $2,000 an ounce anytime during the next ten years might well be badly underpriced.

From "The Big Short" by Michael Lewis

With global reserves running low — and fuel supply pressures beyond the Iran war — oil traders could be in jeopardy of underpricing the ongoing energy shock.

From MarketWatch ● Jul. 24, 2026

Chevron CEO Mike Wirth and other executives from the world’s biggest oil-and-gas companies told the conference that forward oil futures are underpricing the potential impacts of the loss of supply.

From Barron's ● Mar. 28, 2026

Figma’s shares soared 250% in a debut so splashy that bankers came under pressure for leaving money on the table by underpricing it.

From The Wall Street Journal ● Feb. 24, 2026

In some cases, policymakers have bound the hands of insurance companies, leading to an underpricing of risk.

From Seattle Times ● Sep. 19, 2023

In the bank's baseline scenario, Treasury yields will continue to have "more degrees of freedom" than JGBs, noting that U.S. front-end rates "are overpricing recession odds, and underpricing the Fed cycle".

From Reuters ● Dec. 21, 2022

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