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Showing results for underprice. Search instead for underpriced.
Synonyms

underprice

American  
[uhn-der-prahys] / ˌʌn dərˈpraɪs /

verb (used with object)

underpriced, underpricing
  1. to price (goods or merchandise) lower than the standard price or fair value.

  2. to undercut (a competitor) by underselling or setting prices below actual cost.


underprice British  
/ ˌʌndəˈpraɪs /

verb

  1. (tr) to price (an article for sale) at too low a level or amount

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Etymology

Origin of underprice

First recorded in 1750–60; under- + price

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

See Examples For:

Moe points out that since “the demand for compute is growing faster than supply can respond, the market continues to underprice the likely duration of the semiconductor memory cycle.”

From MarketWatch Jun. 3, 2026

Nvidia’s sky-high gross profit margins of more than 70% also make the company a tempting target for challengers that feel they can underprice the leader.

From The Wall Street Journal Mar. 18, 2026

In other words, amid all of the noise about the prospect of change, don't underprice the prospect of no change.

From BBC Dec. 30, 2025

It is not right if somebody’s just going to copy what you make and try to underprice you and try to drive companies out of the space.

From The Verge Mar. 1, 2022

Dealers began to underprice one another; profits vanished.

From "Freakonomics: A Rogue Economist Explores the Hidden Side of Everything" by Steven D. Levitt

This man is more beloved than perfect cheese slices, underpriced two-bedrooms and summer Saturdays in the park.

From The Wall Street Journal Jun. 14, 2026

And one of the oddities of the setup is that they’re typically underpriced compared with what they’d go for in a private sale.

From The Wall Street Journal Jun. 8, 2026

He buys an underpriced car, fixes it up, and resells it for a $1,000 profit.

From MarketWatch Feb. 24, 2026

“San Francisco has dramatically underpriced the value of PG&E’s electric system, suggesting that the assets in San Francisco are worth only about $2-$3 billion,” spokeswoman Lynsey Paulo said in an email.

From Los Angeles Times Feb. 23, 2026

When gold had been trading around $650 an ounce for the past two years, an option to buy it for $2,000 an ounce anytime during the next ten years might well be badly underpriced.

From "The Big Short" by Michael Lewis

With global reserves running low — and fuel supply pressures beyond the Iran war — oil traders could be in jeopardy of underpricing the ongoing energy shock.

From MarketWatch Jul. 24, 2026

Chevron CEO Mike Wirth and other executives from the world’s biggest oil-and-gas companies told the conference that forward oil futures are underpricing the potential impacts of the loss of supply.

From Barron's Mar. 28, 2026

Analysts at TD Securities, however, said markets are underpricing both the risk of rate cuts in 2026 and the magnitude of potential rate increases in 2027.

From The Wall Street Journal Mar. 13, 2026

In some cases, policymakers have bound the hands of insurance companies, leading to an underpricing of risk.

From Seattle Times Sep. 19, 2023

In the bank's baseline scenario, Treasury yields will continue to have "more degrees of freedom" than JGBs, noting that U.S. front-end rates "are overpricing recession odds, and underpricing the Fed cycle".

From Reuters Dec. 21, 2022

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