Dictionary.com
Thesaurus.com
Showing results for underprice. Search instead for underpriced.
Synonyms

underprice

American  
[uhn-der-prahys] / ˌʌn dərˈpraɪs /

verb (used with object)

underpriced, underpricing
  1. to price (goods or merchandise) lower than the standard price or fair value.

  2. to undercut (a competitor) by underselling or setting prices below actual cost.


underprice British  
/ ˌʌndəˈpraɪs /

verb

  1. (tr) to price (an article for sale) at too low a level or amount

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Etymology

Origin of underprice

First recorded in 1750–60; under- + price

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

See Examples For:

Moe points out that since “the demand for compute is growing faster than supply can respond, the market continues to underprice the likely duration of the semiconductor memory cycle.”

From MarketWatch Jun. 3, 2026

In other words, amid all of the noise about the prospect of change, don't underprice the prospect of no change.

From BBC Dec. 30, 2025

Early on, the goal was to overdeliver and underprice.

From The Wall Street Journal Nov. 3, 2025

It is not right if somebody’s just going to copy what you make and try to underprice you and try to drive companies out of the space.

From The Verge Mar. 1, 2022

Dealers began to underprice one another; profits vanished.

From "Freakonomics: A Rogue Economist Explores the Hidden Side of Everything" by Steven D. Levitt

And you have to figure other sports are looking at those four-figure nosebleed seats and wondering if they’ve vastly underpriced their product.

From The Wall Street Journal Jun. 29, 2026

“He’s certainly, in relative terms, underpriced for all that he’s done for the team,” said Jonathan Boyar, principal at the Boyar Value Group and a longtime investor in MSG Sports.

From The Wall Street Journal Jun. 8, 2026

Value investing, what Benjamin Graham and Warren Buffett practiced, means finding businesses that are underpriced based on their actual cash flows and profit metrics.

From MarketWatch May 26, 2026

Simon Adler, a fund manager with Schroders, argues that investors need to look for unloved situations that are underpriced.

From Barron's Mar. 19, 2026

When IBM stock was trading at $34 a share and had been hopping around madly for the past year, an option to buy it for $35 a share anytime soon was seldom underpriced.

From "The Big Short" by Michael Lewis

With global reserves running low — and fuel supply pressures beyond the Iran war — oil traders could be in jeopardy of underpricing the ongoing energy shock.

From MarketWatch Jul. 24, 2026

“We have highlighted several times that the gas market is underpricing the scale of the supply impact from the Persian Gulf,” analysts at ING say.

From The Wall Street Journal May 18, 2026

Blue Owl built its direct-lending business by borrowing from the Silicon Valley playbook of “Scale first, monetize later,” or by underpricing established private-credit firms External link to gain deal flow, and raising fees later.

From Barron's Oct. 24, 2025

In some cases, policymakers have bound the hands of insurance companies, leading to an underpricing of risk.

From Seattle Times Sep. 19, 2023

In the bank's baseline scenario, Treasury yields will continue to have "more degrees of freedom" than JGBs, noting that U.S. front-end rates "are overpricing recession odds, and underpricing the Fed cycle".

From Reuters Dec. 21, 2022

Vocabulary.com logo
by dictionary.com

Join 12,000,000 vocabulary learners

Start learning new words today on VocabTrainer.
You'll remember them forever.

Start training