allure
verb (used with object)
to attract or tempt by something flattering or desirable.
was alluring
-
past progressiveof allure.past progressive
Used to describe an ongoing action or continuous state that was happening at a specific time in the past.
Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
The promise of a more climate-friendly alternative to fossil fuels was alluring to Exxon—assuming the company could increase algae’s energy content enough to make it commercially viable.
From The Wall Street Journal ● Mar. 31, 2026
But the potential payoff of such experiments was alluring, because of mounting evidence that bats served as reservoirs for emerging viruses that could kill humans.
From Science Magazine ● Dec. 4, 2023
Seattle’s winning tradition — the club is making their MLS-record 13th playoff appearance and won titles in 2016 and 2019 — was alluring.
From Seattle Times ● Nov. 18, 2021
She had a confidence without the bells and whistles that was alluring.
From Los Angeles Times ● May 25, 2021
For me, his powerful presence embodied all that was alluring in Christianity.
From "Long Walk to Freedom" by Nelson Mandela
