brand
noun
the kind, grade, or make of a product or service, as indicated by a stamp, trademark, or the like.
was branding
-
past progressiveof brand.past progressive
Used to describe an ongoing action or continuous state that was happening at a specific time in the past.
Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
In the 1990s, it became a cult hit among young people who tuned in to the channel — which was branding itself as “cool” and “cosmopolitan” — for its foreign movies and television shows.
From New York Times ● May 12, 2023
“The thing that H.J. Heinz really pioneered was branding and marketing. He was an intuitive marketer,” Masich said.
From Washington Times ● Oct. 12, 2019
It was branding that portrayed Chipotle as a cut above its rivals with fresh, organic ingredients, strong customer service and pleasing in-store furnishings.
From Los Angeles Times ● Mar. 14, 2018
Educators have complained loudly in the eight years since the law was signed that it was branding tens of thousands of schools as failing but not forcing them to change.
From New York Times ● Feb. 1, 2010
In 1157 the punishment inflicted by the Council of Reims was branding in the face; and the same expedient was resorted to by that of Oxford in 1166.
From A History of The Inquisition of The Middle Ages; volume I by Lea, Henry Charles
