watchword

American  

[woch-wurd] / ˈwɒtʃˌwɜrd /

noun

1. a word or short phrase to be communicated, on challenge, to a sentinel or guard; password or countersign.

   Synonyms:

   shibboleth

2. a word or phrase expressive of a principle or rule of action; slogan.

   Conservation has been our watchword.

   Synonyms:

   shibboleth

3. a rallying cry of a party, club, team, etc.

   Synonyms:

   motto

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watchword British  

/ ˈwɒtʃˌwɜːd /

noun

1. another word for password

2. a rallying cry or slogan

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Etymology

Origin of watchword

Middle English word dating back to 1350–1400; watch, word

Example Sentences

"The watchword now is re-engagement, with a dialogue that can take place discreetly, in a calm, peaceful, equal manner, but also with a view to results," said Romatet.

From Barron's

All I am saying is I've always said I'm cautious about this issue because fairness is my watchword.

From BBC

Now I’ve endeavored to be like an old dog who can learn new tricks, so humility has been the watchword for my second decade of marriage.

From Los Angeles Times

“Unpredictability” will be a predictable weather watchword throughout all of our lifetimes.

From Salon

After years of argument and dispute about the meaning of gender, the watchword of Wednesday's Supreme Court ruling has to be clarity.

From BBC