juice
noun
the natural fluid, fluid content, or liquid part that can be extracted from a plant or one of its parts, especially of a fruit.
Used to describe an ongoing action or continuous state that was happening at a specific time in the past.
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
YouTube execs told Kafka that they were juicing up their sales pitch in order to bring more advertising dollars into the platform.
From Forbes ● Mar. 5, 2013