1950s ford flop: crossword clues

Matching Answer
Confidence
EDSEL
95%
EDSELS
60%
DUD
45%
BOMB
42%
LTD
20%
ISHTAR
20%
IKE
20%
KER
20%
ERNIE
20%
DDE
20%
e.g. Greek Cheese
e.g. O?D (Use ? for unknown letters)