Who uses ?
A common usage of the red heart emoji is to convey affection or love. A famous example of this is the ubiquitous “I love New York” slogan, which has been adapted to the emoji form “I ❤️ NY.” In this slogan, the heart is a stand-in for the word love. If a text says “I ❤️ u,” it can be read as either “I love you” or “I heart you.”
In another sense, the red heart emoji expresses gratitude or thanks. It can also be used as a device for flirting; this usage sometimes appears online in conjunction with pornographic images. Finally, it can be used to express being overjoyed at one’s circumstances, which may overlap with gratitude. The number of hearts can vary too. More hearts can be used for emphasis.
— 𝘴𝘩𝘦𝘳 ˘͈ᵕ˘͈ 𝘥𝘮𝘶𝘮𝘵 (@oshIove) October 23, 2018
While many users of the red heart have the emoji at the end of a sentence or opt to use the classic “I ❤️ X” format, some people choose to use it differently. It’s popular to frame a statement visually by putting a heart at both the beginning and end of it. This communicates that a phrase is meant to be read with an uplifting, loving tone. It might also evoke a feeling of hopefulness in the face of hard times. As such, it has made an appearance on crowdfunding webpages geared at raising money for medical procedures or funerals.
Hi all! This post is a little different to usual. 😜 When I'm not designing I help out at an NGO called Kinnected Myanmar, who work to place children from orphanages into family care.
— Simply_Baby (@simply_baby_) October 23, 2018
Other people use these hearts to highlight either an achievement, something they are especially happy about, or a relationship or relationship status on their social media profile. It can emphasize anything that a person loves or is happy about.
On Snapchat, this emoji signifies that you have been #1 BFs with a contact for two continuous weeks.