Slang dictionary

you’re doing amazing, sweetie

[yer doo-ing uh-mey-zing swee-tee]

What does you're doing amazing, sweetie mean?

If you ever need to let a friend know how awesome they are, tell them you’re doing amazing, sweetie.

The catchphrase comes from a 2007 episode of Keeping Up with the Kardashians. It spread on social media in the 2010s as a way to give someone genuine or ironic encouragement.

Related words:

Where does you’re doing amazing, sweetie come from?

you're doing amazing, sweetie

The famous—or infamous, depending on how you feel about the Kardashians—you’re doing amazing, sweetie originated from a November 2007 episode of Keeping Up With the Kardashians.

In the episode, Kim Kardashian decides to pose nude for Playboy magazine. Her mother and manager, Kris Jenner, keenly watches her daughter’s photoshoot, even snapping a picture while encouraging her: “You’re doing amazing, sweetie.”

Amazing as that moment was, you’re doing amazing, sweetie didn’t really take off until 2014 when BuzzFeed ran a humorous list of “Life Lessons” taught by Kris Jenner. Reaction images and GIFs featuring Jenner’s line then started appearing on social media as a way to hype someone up or give them a pat on the back when they’re not living their best life.

In 2017, a teenager notably dressed up as the meme for their high school’s “Meme Day.” It went viral, earning over 100,000 favorites. As ever, BuzzFeed was quick to pick up on the event, further boosting you’re doing amazing, sweetie.

Examples of you’re doing amazing, sweetie

@12D_ASCENSION, June, 2018
Naomi literally brightens my day she never ever brings negativity and is never near any drama, you’re doing amazing sweetie
@WyattsGlow, June, 2018
If anyone could make headway on matters of the Internet, for the branding, for The Culture, believe you me, it's Mrs. Kim Kardashian West. Just try and stop her. Kim, keep us posted. You're doing amazing, sweetie.
Michael Love Michael, Paper, June, 2018

Who uses you’re doing amazing, sweetie?

On social media, you’re doing amazing, sweetie appears in image macros, GIFs, or as simple text as a way to give earnest or sarcastic encouragement to one another.

People can use it to cheer on or pump up someone they admire, with you’re doing amazing, sweetie acknowledging that their choices are difficult but righteous:

One can also issue you’re doing amazing sweetie more playfully to praise on a clever dig or quirky action.

You’re doing amazing, sweetie has an ironic side, too. People may use it to comment on more ill-advised or reckless behavior. The implication, here, is that the user loves the person in spite of their flaws.

Jenner’s catchphrase has become so familiar to internet users that people may refer to instances of real-life support as you’re doing amazing, sweetie moments.

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