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Synonyms

allure

American  
[uh-loor] / əˈlʊər /

verb (used with object)

allured, alluring
  1. to attract or tempt by something flattering or desirable.

    Synonyms:
    lure, entice
  2. to fascinate; charm.

    Synonyms:
    captivate, entrance, enchant

verb (used without object)

allured, alluring
  1. to be attractive or tempting.

noun

  1. fascination; charm; appeal.

    Synonyms:
    attraction, glamour
allure British  
/ əˈlʊə, əˈljʊə /

verb

  1. (tr) to entice or tempt (someone) to a person or place or to a course of action; attract

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

noun

  1. attractiveness; appeal

    the cottage's allure was its isolation

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Other Word Forms

  • allurement noun
  • allurer noun
  • unallured adjective

Etymology

Origin of allure

First recorded in 1375–1425; late Middle English aluren, from Middle French alurer, from a- a- 5 + lurer “to lure”; lure

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

Gold edged higher in the morning Asian session amid geopolitical tensions that typically enhance the safe-haven allure of the precious metal.

From The Wall Street Journal

But even under its strict rules, the allure of investment banking fees invited corruption.

From The Wall Street Journal

The allure is powerful, and for men, living vicariously through Nick Tarabay’s Ashur, an up-by-his-sandal-straps hero for the ages, is easy to do.

From Salon

It not only topped the Billboard Hot Latin Songs chart, but it introduced a new generation to Jeanette’s timeless allure.

From Los Angeles Times

The character, a compulsive talker whose social manner is as subtle as a leaf blower, poses a tremendous acting challenge, being as intensely annoying as she is mysteriously alluring.

From Los Angeles Times