allure

[uh-loor]

verb (used with object)

allured, alluring 

1. to attract or tempt by something flattering or desirable.

   Synonyms: lure, entice

2. to fascinate; charm.

   Synonyms: captivate, entrance, enchant

verb (used without object)

allured, alluring 

1. to be attractive or tempting.

noun

1. fascination; charm; appeal.

   Synonyms: attraction, glamour

allure

/ əˈlʊə, əˈljʊə /

verb

1. (tr) to entice or tempt (someone) to a person or place or to a course of action; attract

noun

1. attractiveness; appeal

   the cottage's allure was its isolation

Other Word Forms

• allurer noun
• unallured adjective
• allurement noun

Word History and Origins

Origin of allure¹

First recorded in 1375–1425; late Middle English aluren, from Middle French alurer, from a- a- ⁵ + lurer “to lure”; lure

Word History and Origins

Origin of allure¹

C15: from Old French alurer, from lure bait, _lure

Example Sentences

Undoubtedly the most alluring feature for the reality star, however, was the home’s proximity to her existing abode, which she purchased for $20 million in 2014, while she was still married to rapper Kanye West.

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“Inspired by the tranquil glamour of Lake Como and infused with the seductive allure of Bond’s Casino Royale, this Italian contemporary masterpiece is an ode to elegance, privacy, and security.”

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The South American country’s repeated assurances that its volatile economy had regained its footing were often too alluring to the U.S. banks and investors eager to profit from a potential turnaround.

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The allure of moving abroad to somewhere with a lower cost of living and an ideal climate is appealing.

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The allure of the penacho has long resonated among Mexico’s political elite.

Read more on Los Angeles Times

Related Words

• attraction 
• charisma 
• charm 
• enticement 
• glamor www.thesaurus.com
• magnetism 
• temptation