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Synonyms

allure

American  
[uh-loor] / əˈlʊər /

verb (used with object)

  • allures,
    present (3rd person singular)
  • allured,
    past participle,  past
  • alluring
    present participle
  1. to attract or tempt by something flattering or desirable.

    Synonyms:
    lure, entice
  2. to fascinate; charm.

    Synonyms:
    captivate, entrance, enchant

verb (used without object)

  • allures,
    present (3rd person singular)
  • allured,
    past participle,  past
  • alluring
    present participle
  1. to be attractive or tempting.

noun

  • allures
    plural
  1. fascination; charm; appeal.

    Synonyms:
    attraction, glamour
allure British  
/ əˈlʊə, əˈljʊə /

verb

  1. (tr) to entice or tempt (someone) to a person or place or to a course of action; attract

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

noun

  1. attractiveness; appeal

    the cottage's allure was its isolation

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Other Word Forms

Derived Forms

Inflected Forms

Nouns

Participles

Conjugated Forms

Present

Past

Future

Etymology

Origin of allure

First recorded in 1375–1425; late Middle English aluren, from Middle French alurer, from a- a- 5 + lurer “to lure”; see lure

Explanation

Something that has allure is powerfully attractive and tempting. A career in Hollywood might have great allure to a teenager who loves acting. You've probably noticed that allure contains lure, from the German word luder meaning "bait." A well-made lure is so alluring to a fish that it won't notice the hook. First used in the 15th century, this word has even landed its own fashion magazine — Allure, which tries to tempt people to buy it by putting powerfully attractive people on the cover and hoping you'll believe that if you buy it, you'll have some allure as well.

Keep Reading on Vocabulary.com

Vocabulary lists containing allure

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

See Examples For:

In fact, Morocco's economy is booming, at least on the surface, but experts say the persistent allure of life on the other side of the border is rooted in deeper anxieties, particularly among the young.

From Barron's Aug. 15, 2026

Ed gets swept up in her performative antics and elusive, larger-than-life allure.

From Los Angeles Times Aug. 14, 2026

And despite the added allure of a World Cup in Brazil next summer should England navigate the play-offs this autumn, Kelly is keeping her focus on the short term.

From BBC Jul. 28, 2026

It gives unique insight into the meaning of history, the moral problem of military dominance by one culture over others and the corrosive effect—in the Hellenic world as elsewhere—of the allure of money.

From The Wall Street Journal Jul. 27, 2026

Yet there’s an enticement in this thing, it carries with it the childish allure of dressing up.

From "The Handmaid's Tale" by Margaret Atwood

“Water Music” is best known for the various suites drawn from it — which, for me, more effectively show off the allures of the music and the rich intricacies Handel subtly folded into each piece.

From New York Times Oct. 20, 2021

After working on “Ronja” and making a computer-animated TV show, I came to see that there are allures and possibilities unique to CG as much as there are with hand-drawn animation.

From Los Angeles Times Feb. 7, 2021

Author Keith Gessen brilliantly captures the daily rhythms, allures and challenges of Moscow life in 2008-2009.

From Seattle Times Jul. 27, 2018

Such uncanny beauty was one of the allures of polar travel.

From The New Yorker Apr. 17, 2017

The pupil looks out upon this ocean which allures every man who is born to the life of culture.

From The Reform of Education by Giovanni Gentile

That year, label scouts began flocking to the city like never before, allured by Chief Keef’s thunderous “Finally Rich” mixtape, along with buzzing music by King Louie and Sasha Go Hard.

From Los Angeles Times Sep. 18, 2023

But for most of the 2000s, the market allured me and my brother with something else: a street lined with video game and computer stores.

From The Verge Aug. 11, 2022

As he received his medallion, Mr. Díaz, allured by the acoustics, burst into an excerpt from “Otello,” his deep voice reverberating throughout the room.

From New York Times Dec. 6, 2021

Francis was allured by her experience in hockey, from her playing days to coaching and as an analyst.

From Seattle Times Oct. 27, 2021

So they kept on, hoping every moment for a sight of the bald place that had allured them from the camp on the safe and desirable meadow.

From Girl Scouts in the Rockies by Lillian Elizabeth Roy

Unlike their Napa Valley dwelling, which had been left vacant since 2018, the couple’s former home offers incredible design details, as well as an alluring proximity to wine country.

From MarketWatch Jul. 2, 2026

The promise of a big yield may sound alluring.

From Barron's May 5, 2026

While the stage pictures can be alluring, the effect is one of mood rather than storytelling.

From The Wall Street Journal Apr. 24, 2026

Captive in bucolic panopticons, their lives are at once aesthetically alluring, depressingly regressive and anthropologically fascinating.

From Los Angeles Times Apr. 7, 2026

The road that led from Norwich to Hanover was once a leafy, gently sinuous two-lane affair—the sort of tranquil, alluring byway you would hope to find connecting two old New England towns a mile apart.

From "A Walk in the Woods" by Bill Bryson

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