demographic
Americanadjective
noun
-
a single vital or social statistic of a human population, as the number of births or deaths.
-
a specific segment of a population having shared characteristics.
The producers were looking for a show that would appeal to the 18-34 demographic.
adjective
noun
Other Word Forms
Etymology
Origin of demographic
Explanation
Advertising agencies like to schedule their commercials in television shows that appeal to the 18-49 demographic, because this segment of the population has a lot of spending power. Demographic is a word companies use when they're trying to sell their products to a particular group of consumers. A movie studio that wants to promote its new film, "Revenge of the Senior Kitties," might aim for the 65-to-85-year-old cat-lover . A demographic can consist of people who are in the same age group, such as 18-to-29-year-olds, or ethnic group, such as African-Americans.
Vocabulary lists containing demographic
President Obama's Farewell Address
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100 SAT Words Beginning with "D"
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Vocabulary from "Stop Expecting Games to Build Empathy" by Julie Muncy
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Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
Demographic groups across ages, incomes and political parties all posted setbacks in sentiment, as did every component of the index, reflecting the widespread nature of this month’s drop, researchers at the university said.
From MarketWatch • Apr. 10, 2026
Demographic groups that traditionally perceived golf as a country-club activity were suddenly tuning in.
From The Wall Street Journal • Mar. 31, 2026
Demographic demand from millennials aging into their prime home-buying years ensured that home-buying was competitive, stoking bidding wars.
From Barron's • Jan. 7, 2026
Demographic data for solely city residents was not available, so countywide data is applied.
From Los Angeles Times • Mar. 11, 2025
Demographic change is too slow and subtle a process—you don’t graduate from teenage hoodlum to senior citizen in just a few years—to even begin to explain the suddenness of the crime decline.
From "Freakonomics: A Rogue Economist Explores the Hidden Side of Everything" by Steven D. Levitt
Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.
