demographic
Americanadjective
noun
-
demographics
plural
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a single vital or social statistic of a human population, as the number of births or deaths.
-
a specific segment of a population having shared characteristics.
The producers were looking for a show that would appeal to the 18-34 demographic.
adjective
noun
Other Word Forms
Derived Forms
Inflected Forms
Nouns
Etymology
Origin of demographic
Explanation
Advertising agencies like to schedule their commercials in television shows that appeal to the 18-49 demographic, because this segment of the population has a lot of spending power. Demographic is a word companies use when they're trying to sell their products to a particular group of consumers. A movie studio that wants to promote its new film, "Revenge of the Senior Kitties," might aim for the 65-to-85-year-old cat-lover . A demographic can consist of people who are in the same age group, such as 18-to-29-year-olds, or ethnic group, such as African-Americans.
Vocabulary lists containing demographic
President Obama's Farewell Address
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100 SAT Words Beginning with "D"
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Vocabulary from "Stop Expecting Games to Build Empathy" by Julie Muncy
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Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
See Examples For:
Jairo Nicolau, a professor at the Getulio Vargas Foundation, told AFP women are a key demographic to win over.
From Barron's ● Aug. 16, 2026
The county’s main economic engine is a university where enrollment has declined over the past two years and demographic trends portend further declines.
From The Wall Street Journal ● Aug. 14, 2026
The genre has become increasingly important to streamers as stories about first loves, high school drama and coming-of-age tales connect with a wide demographic, from young people to older generations.
From Los Angeles Times ● Aug. 14, 2026
First, it was the culmination of the most profound demographic growth in the history of entertainment.
From Salon ● Aug. 5, 2026
He had studied demographic records in both Peru and southern Arizona.
From "1491" by Charles C. Mann
The researchers adjusted their analysis for a wide range of factors, including demographics, socioeconomic status, lifestyle, cardiometabolic factors and family history of diabetes, cardiovascular disease and cancer.
From Science Daily ● Aug. 9, 2026
It’s a signal of shifting demographics and a sign of the current mood, economists said — and it’s causing some worry.
From MarketWatch ● Aug. 7, 2026
Experts say it’s a result of changing household demographics and pent-up demand that’s never been met.
From Los Angeles Times ● Aug. 5, 2026
In one fell swoop, The Beatles penetrated two more demographics.
From Salon ● Aug. 5, 2026
Rapidly changing populations in the U.S. will dramatically alter the demographics for the remainder of the century.
From "Music and the Child" by Natalie Sarrazin
Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.
