influencer
Americannoun
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a person or thing that influences.
The most powerful influencer of beliefs is direct experience.
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a person who has the power to influence many people, as through social media or traditional media.
Companies look for Facebook influencers who can promote their brand.
Etymology
Origin of influencer
First recorded in 1660–70; influence ( def. ) + -er 1 ( def. )
Explanation
Someone who uses their online reputation to prompt people to buy things is an influencer. Don't spend all your money on an expensive sweater just because it looked great on an influencer! Influencers are online celebrities, most of whom found their fame on social media platforms. The most popular influencers hold a lot of clout, whether they're publicizing a lifestyle, demonstrating a gadget, or modeling clothing. These internet stars can make a lot of money promoting products for big companies by using their influence over their followers. In addition to this recent definition of influencer, you can also use it for anyone who holds sway over other people's opinions or actions.
Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
While many have shared their outrage over Yousaf's death, there has also been backlash towards her work as an influencer.
From BBC • May 20, 2026
“DC is and always will be the cream of the crop. It’s utterly class and just delicious,” said Danny Mondello, a Staten Island-born social-media influencer.
From The Wall Street Journal • May 20, 2026
The feud between influencer Alix Earle and podcaster Alex Cooper is heating up.
From Los Angeles Times • May 18, 2026
Goad’s influencer campaign to promote squishy toys helped Claire’s sell out of a brand called NeeDoh.
From The Wall Street Journal • May 16, 2026
As an influencer of legislatures, he stands easily first in ability and achievement.
From The Boss and the Machine; a chronicle of the politicians and party organization by Orth, Samuel Peter
Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.
