Astroturfing

[ as-truh-turf-ing ]

noun
  1. the act or process of installing Astroturf on a surface.

  2. (usually lowercase) the deceptive tactic of simulating grassroots support for a product, cause, etc., undertaken by people or organizations with an interest in shaping public opinion: In some countries astroturfing is banned, and this includes sponsored blog posts.

Origin of Astroturfing

1
First recorded in 1970–75; Astroturf + -ing1

Other words from Astroturfing

  • as·tro·turf·er, noun

Words Nearby Astroturfing

Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2024

British Dictionary definitions for astroturfing

astroturfing

/ (ˈæstrəʊˌtɜːfɪŋ) /


noun
  1. a PR tactic used in politics and advertising in which actors are paid to display overt and apparently spontaneous grassroots support for a particular product, policy, or event

Origin of astroturfing

1
C21: from Astroturf, the artificial grass, as this is artifical grassroots support

Derived forms of astroturfing

  • astroturfer, noun

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