brochure
Americannoun
noun
Etymology
Origin of brochure
1755–65; < French, derivative of brocher to stitch (a book). See broach, -ure
Explanation
An organization wishing to advertise its products or services will often create a brochure, a small booklet or folded paper giving brief details about what it's selling. It usually includes illustrations and is made to be eye-catching and easily read. Small booklets or pamphlets used to be stitched together, and from that stitching we get the word brochure, which comes from the French verb brocher, "to stitch," and thus means literally "a stitched work." The word enters English in the mid-18th century. Today brochures of many pages are usually stapled. A common style of brochure is a single sheet, often folded in thirds to make it the right size to fit inside an envelope.
Vocabulary lists containing brochure
Out of My Mind
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List 9
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"Earth (A Gift Shop)," Vocabulary from the short story
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Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
What’s more, simply including such important information in a brochure or promotional materials is generally not enough to meet SEC standards.
From MarketWatch • Mar. 24, 2026
Around the same time, a crematorium sued the company over a brochure claiming the process was environmentally friendly.
From The Wall Street Journal • Feb. 3, 2026
In a sign of the distress that is spreading, the government was distributing a brochure to residents Wednesday, encouraging them to prepare for an unspecified emergency.
From The Wall Street Journal • Jan. 22, 2026
Work on the brochure, titled "Prepared for Crises -- Be Self‑Sufficient for Five Days", began last year "against a backdrop of power outages of varying duration", according to the Greenland government.
From Barron's • Jan. 21, 2026
The man writes something down on a piece of paper and then hands us each a brochure.
From "Boy21" by Matthew Quick
Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.
