brochure
Americannoun
-
brochures
plural
noun
Other Word Forms
Noun Inflected Forms
Etymology
Origin of brochure
1755–65; < French, derivative of brocher to stitch (a book). See broach, -ure
Explanation
An organization wishing to advertise its products or services will often create a brochure, a small booklet or folded paper giving brief details about what it's selling. It usually includes illustrations and is made to be eye-catching and easily read. Small booklets or pamphlets used to be stitched together, and from that stitching we get the word brochure, which comes from the French verb brocher, "to stitch," and thus means literally "a stitched work." The word enters English in the mid-18th century. Today brochures of many pages are usually stapled. A common style of brochure is a single sheet, often folded in thirds to make it the right size to fit inside an envelope.
Vocabulary lists containing brochure
Out of My Mind
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List 9
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"Earth (A Gift Shop)," Vocabulary from the short story
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Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
See Examples For:
Leicester declined to comment on the sale brochure when contacted by BBC Sport.
From BBC ● Aug. 13, 2026
What’s more, simply including such important information in a brochure or promotional materials is generally not enough to meet SEC standards.
From MarketWatch ● Mar. 24, 2026
Somaliland claims to have similar geology to Yemen and bills itself in a brochure as "one of the few highly prospective yet under-explored petroleum regions in the world".
From Barron's ● Feb. 25, 2026
The first sign of it was on page 23 of the brochure for the 1989 Ford Thunderbird, which revealed a subtle feature on the car’s instrument panel: a white arrow.
From The Wall Street Journal ● Jan. 3, 2026
“Did you read over the company’s brochure and the spec sheets? The Nexus-6 brain unit they’re using now is capable of selecting within a field of two trillion constituents, or ten million separate neural pathways.”
From "Do Androids Dream of Electric Sheep?" by Philip K. Dick
In 2008, when Sallie Mae first started tabulating costs, institutions like NYU and Harvard were charging upward of $50,000 on their brochures, while public schools and two-year programs were charging proportionally less.
From MarketWatch ● Aug. 12, 2026
At an overseas education consultancy in the Indian capital, Delhi, students sit with their parents, flipping through brochures from universities in Italy, Germany and Australia.
From BBC ● Apr. 14, 2026
At the same time, it is not enough to rely solely on separate documentation, such as brochures and paperwork made at the 11th hour.
From MarketWatch ● Mar. 24, 2026
The only in-store indication the retail juggernaut sells travel is a rack of blink-and-you’ll-miss-it brochures near store exits.
From The Wall Street Journal ● Dec. 17, 2025
Beneath the glass cases, Radar finds a box filled with maps and old tourist brochures advertising Gator World and Crystal Gardens and fun houses that no longer exist.
From "Paper Towns" by John Green
Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.
