[ kuhl-uh-riz-uhm ]


  1. differential treatment based on skin color, especially favoritism toward those with a lighter skin tone and mistreatment or exclusion of those with a darker skin tone, typically among those of the same racial group or ethnicity.

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Word History and Origins

Origin of colorism1

First recorded in 1960–65; color (in the sense “skin complexion”) + -ism ( def )

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Example Sentences

Adawe is the founder and executive director of Beautywell, a Minnesota-based nonprofit aimed at combating colorism and skin-lightening practices.

These prejudices have been part of the social and media landscape for a long time, but the advent of digital images and Photoshop created new ways for colorism to manifest.

In the US, people across many races experience colorism as it is prejudice rooted primarily in complexion rather race.

Seema Hari is confronting colorism in India’s modeling industry with full force as an ambassador for the advocacy campaign Dark Is Beautiful, a social media presence and as a writer.

From Ozy

Defenders of the United States pointed to colorism and caste in India.


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About This Word

What does colorism mean?

Colorism is a form of racial discrimination based on the shade of an individual’s skin tone, typically favoring lighter skin. It can occur both within a specific racial or ethnic group or across groups.

Where does colorism come from?

The practice of colorism spans history and culture. In several ancient East Asian societies, light skin was prized, viewed as a sign of privilege and wealth, as darker skin resulted from manual labor in the sun. Colorism is especially associated, however, with European colonialism starting around 1500, as many native people in Africa, the Americas, and Asia had darker skin than their lighter-skinned European subjugators. Native people—and their offspring with Europeans—with lighter skin tones were often seen as more European and afforded greater status, privilege, and opportunity. Such cultures have notably included India and South Africa as well Brazil, the Caribbean, and the United States, where the enslavement of African peoples furthered colorism.

The phenomenon of colorism has affected and continues to affect societies with profound and complex histories of colonialism, racism, and what was historically labeled miscegenation, or racial interbreeding. The word colorism is modeled on other discriminatory –isms, such as racism.  Early uses come in the 1960–70s, notably used in U.S. and Brazilian racial contexts.

Black author and activist Alice Walker prominently used colorism in a 1982 edition of Essence magazine to refer to various forms of oppression Black women face, going on to define the term in her 1983 In Search of Our Mothers’ Gardens as the “prejudicial or preferential treatment of same-race people based solely on their color.”

One extreme case of institutional colorism in the U.S. includes the One-Drop Rule, a practice maintained into the 20th century that classified any person with a single Black ancestor as Black (i.e., anyone who had “one drop” of blood relation to a Black person). An important study in the U.S. in the 1940s found that both Black and white children overwhelmingly chose to play with lighter-skinned dolls, finding the darker-skinned ones “dirty.”

In the 2000s, many have charged the entertainment industry with colorism for casting white performers in historically Black roles or choosing lighter-skinned Black people over darker-skinned counterparts—a practice also known as whitewashing. Publications have also faced charges of colorism for artificially lightening the skin tones of prominent black figures from Beyoncé to Barack Obama.

How is colorism used in real life?

Colorism, as distinguished from racism, can occur across racial and ethnic groups but also within a group. Historically, for instance, some parents may have favored lighter-skinned children due to internalized prejudices or may have felt compelled to favor lighter-skinned children because of the greater opportunities they were afforded in mainstream white society.

The term is used among sociologists, anthropologists, historians, and other academics studying race and ethnicity. Social justice activists and social and media critics may also use colorism when discussing the phenomenon in speech or writing.

A person who engages in colorism is sometimes called a colorist. (This should not be confused with the use of colorist as a term for a specialist in hair-dying or coloring in art and media.)

More examples of colorism:

“People who never experienced colorism want to argue with dark skins, u are like Yt ppl who want 2 tell Black people abt Black problems, crazy.”
—@DikelediBernice, April, 2018

“Hollywood highlighted some barriers when it comes to colorism. Growing up, I didn’t see people with my complexion at the forefront or being shown as beautiful. I only saw one representation of beauty and that was of a black person with a lighter complexion.”
—Keke Palmer, quoted by Cortney Wills, The Grio, April, 2018


This content is not meant to be a formal definition of this term. Rather, it is an informal summary that seeks to provide supplemental information and context important to know or keep in mind about the term’s history, meaning, and usage.

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